SALES DEVELOPMENT MANAGER

As our Sales Development Manager, you’ll lead and grow a high-performing team of SDRs responsible for generating qualified pipeline for our AP and P2P automation solutions. You’ll play a critical role in shaping SoftCo’s outbound sales strategy, coaching the team to success, and working closely with marketing and sales leadership to ensure consistent pipeline growth.

ABOUT SOFTCO:

SoftCo is a fast growing global Procure-to-Pay (P2P) and Accounts Payable (AP) Automation SaaS company and we are looking for motivated, dynamic and collaborative people to be part of our exciting journey. Our AI-powered Automation technology is transforming how companies manage their Procure-to-Pay processes, improving efficiency, reducing fraud and ensuring compliance.
With 34 years’ experience, SoftCo adopts a customer-centric approach and ranks highest in independent customer satisfaction surveys. We are proud that all our projects are successful, and that our market-leading technology makes a real difference to our customers and their organizations. We operate from offices in the US, Finland, UK, Kosovo and Ireland. We have over a million users worldwide including Volkswagen, Patagonia, Primark, Logitech and all 80 departments of the Finnish Government.

SALES DEVELOPMENT MANAGER – YOUR ROLE:

As our Sales Development Manager, you’ll lead and grow a high-performing team of SDRs responsible for generating qualified pipeline for our AP and P2P automation solutions. You’ll play a critical role in shaping SoftCo’s outbound sales strategy, coaching the team to success, and working closely with marketing and sales leadership to ensure consistent pipeline growth.
This role is perfect for a hands-on, metrics-driven leader who’s passionate about outbound sales, thrives in a fast-paced scale-up environment, and knows how to build a winning team culture.

YOUR RESPONSIBILITIES:

• Lead, coach, and develop a team of SDRs focused on outbound pipeline generation.
• Own team performance, ensuring KPIs are met for meetings booked, pipeline generated, and outreach activity.
• Recruit, onboard, and train new SDRs to ramp quickly and hit targets.
• Collaborate with Sales and Marketing to refine target personas, messaging, and outreach strategy.
• Implement tools, processes, and cadences that improve productivity and conversion rates.
• Provide regular reporting and forecasting on team performance using HubSpot and other tools.
• Join key prospect meetings as needed to support SDR development and opportunity progression.
• Consistently meet and exceed monthly pipeline generation and activity KPIs.
• Foster a high-energy, accountable, and collaborative team culture.
• Adhere to company policies and compliance standards.
• Other associated duties as required.