FreeWill is an award-winning, social-good startup that has partnered with 2,200+ nonprofits who support our mission while generating $12B in gift commitments for nonprofits since we were founded in 2017. We’ve been featured in the New York Times, Forbes, Oprah’s magazine, and our co-CEOs have even been named to Town & Country’s “Top 50 Philanthropists” list.
All of this is because we’ve figured out how to make some powerful (but complicated!) ways to donate much easier and more accessible. Our products make things easier for the donors who want to change the world and for nonprofits doing heroic work around the planet.
In the last 8 years, we’ve grown from 5 people to 200+ (all smart, tenacious, and kind), and continue to grow. We’d love to have you be a part of this adventure. In 2024, we were named a “Most Loved Workplace” by both Newsweek and Best Practice Institute and in 2025, we were named as one of Forbes’ Best Startup Employers and the 2025 Most Loved Workplaces® for Diversity; you can also check us out on Glassdoor! Curious about company culture and management at FreeWill? Check out the 2025 Best Manager Ever podcast featuring Anthony Sottile, FreeWill’s VP of Partner Success on either Spotify or Apple.

QUALIFICATIONS

• Ability to work independently and consistently achieve or exceed goals.
• Excellent verbal and written communication skills with the ability to engage, persuade, and build rapport with prospects
• Strong organizational and time management skills to handle multiple priorities with attention to detail
• Some experience with, or strong willingness to learn, sales databases and tools (such as Outreach and Salesforce)
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and ever-growing sales team
• Collaborative mindset with a willingness to work closely with the sales team members & consistently engage with potential partners
• Previous experience in sales, lead generation, or customer-facing roles is advantageous but not mandatory. Those with a passion for sales and a strong desire to learn are also encouraged to apply.

PERKS

• Regular (virtual) team events
• CAN$250 monthly coworking budget which can be used for local co-working spaces
• CAN$300 annual budget to outfit your home office or cover utility bills
• CAN$1,000 referral bonuses for growing our FreeWill community
• CAN$1,000 annual professional development budget
  FreeWill is an equal opportunity employer and we value diversity. We are committed to finding talent that is not determined on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.
  We are a remote-first company with employees in the US, Brazil, Mexico, Pakistan, and soon Canada!
  Don’t check off every box in the requirements listed above? Please apply anyway! Studies have shown that marginalized communities - such as women, LGBTQ+ and people of color - are less likely to apply to jobs unless they meet every single qualification. FreeWill is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. You may be just the right candidate for this role or another one of our openings

ABOUT THE ROLE

As a Sales Development Representative (SDR), you will be responsible for generating and qualifying leads to support the sales team in achieving revenue targets. Your primary focus will be on prospecting, outbound lead generation, and initiating contact with potential FreeWill partners. You will play a crucial role in the sales process by identifying qualified opportunities and passing them on to the appropriate account executives. The SDR role requires excellent communication skills, a strong work ethic, and the ability to thrive in a fast-paced, target-driven environment.
This role will need to work during general business hours which is typically 9-5pm EST or 7-3pm PST.
FreeWill has set compensation and a non-negotiation policy for fairness reasons (we don’t think that an individual’s pay should be determined by how comfortable they are negotiating). As a result, we like to be transparent and up front about the compensation. The offer for this role will be a base of CAN$61,000 and potential commission of CAN$15,000 for a total OTE of CAN$76,000. Candidates must have work authorization in Canada to be considered for this position, as we are unable to sponsor visas.

RESPONSIBILITIES

• Build your own non-profit prospect lists from an assigned account territory (i.e. universities, animal shelters, environmental based organizations, etc.) based on our ideal customer profiles
• Initiate contacts with prospects through cold calls (50+ per day) and email campaigns to educate them about FreeWill, generate interest, and identify new sales opportunities
• Qualify leads and schedule discovery meetings for the sales team with interested prospects, ensuring a smooth handover of information
• Maintain accurate and up-to-date records of all interactions and prospect information in the customer relationship management (CRM) system
• Clearly articulate products and solutions with prospective partners to successfully manage and overcome objections
• Collaborate closely with account executives to align on target accounts and optimize the sales processMeet or exceed assigned targets for lead generation

THE HIRING PROCESS FOR THIS ROLE IS AS FOLLOWS:

• Recruiter Phone Screen (30 minutes)
• Assignment (1 hour)
• Presentation and Q&A (30 minutes)
• Final interviews with 2 FreeWill team members (2 separate 30 minute interviews)
• Offer (contingent on positive references)
  Please note that steps in the hiring process can and may change and the Recruiter will be your point of contact in sharing any updates in terms of the process. If you are selected to move forward in this process, the Recruiter will share more details about the hiring process and interviewers. However, this is a good estimate of what you can expect. For most roles, our hiring processes take an average of 4-6 weeks.