REQUIREMENTS

• Experience:
• 2+ years of experience working in a technical enterprise software/technology company preferred.
• 2+ years in a sales development, business development, or marketing role, ideally within a B2B environment.
• Familiarity with ABM strategies and related tools is a plus.
• Experience in the telecommunication and/or utility industries is desirable.
• Skills:
• Strong, articulate written and verbal communication skills with a knack for creating personalized, compelling messages.
• Excellent organizational and time management abilities to juggle multiple accounts and priorities.
• Proficiency in CRM tools (e.g. HubSpot) and ABM platforms.
• Analytical mindset to assess engagement metrics and inform outreach strategies.
• Mindset:
• Super creative, left field thinker, innovator, do different to get a different result type mindset.
• High energy and super resilient
• Self-motivated, results-driven, and eager to exceed goals.
• Collaborative team player who thrives in cross-functional environments.
• Customer-centric with the ability to understand and address the unique needs of different accounts and personas.

PREFERRED QUALIFICATIONS

• Experience in industries - Telco and Utilities an advantage.
• Knowledge of buyer personas and customer journey mapping.
• Familiarity with tools like LinkedIn Sales Navigator, Apollo, etc.

ABOUT THE ROLE

We are seeking a proactive and strategic Sales Development Resource (SDR) to drive revenue growth by supporting and developing our Account-Based Marketing (ABM) strategy. This role will focus on building meaningful relationships with high-value target accounts in the telecommunication and utility industries, working closely with sales and marketing teams to identify and engage decision-makers. If you’re passionate about personalized outreach, strategic thinking, and creating impactful connections, we want to hear from you!

KEY RESPONSIBILITIES

• Target Account Engagement: Collaborate with marketing and sales teams to identify and prioritize high-value accounts for ABM campaigns in line with the defined TAM for Tier 1 and Tier 2 for EMEA.
• Stakeholder Identification: in line with the TAM, researching/identifying the contact information against the defined persona’s for the respective target accounts and feeding this data into HubSpot for outreach and campaign use.
• Personalized Outreach: Develop and execute tailored outreach strategies via email, phone, LinkedIn, and other channels to engage key decision-makers within target accounts ‘once the account is deemed warm’.
• Collaboration with Marketing: Work with the marketing team to align messaging, content, and campaigns to support ABM objectives.
• Pipeline Generation: Qualify and nurture leads, schedule discovery calls or meetings in order to progress MQL to SQL – which is a key business metric.
• Data Analysis: Use CRM and ABM tools to track engagement, gather insights, and adjust strategies for optimal results.
• Content Customization: Partner with content creators to craft personalized content that resonates with target personas across a variety of media and channels.
• Performance Metrics: Achieve or exceed KPIs related to outreach, pipeline contribution, and account engagement.
• Feedback Loop: Provide insights and feedback to marketing and sales on the effectiveness of ABM campaigns and opportunities for improvement – adopting a challenger mentality.