Sales Development Representative at MDF Commerce Inc.

, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

02 Jul, 26

Salary

0.0

Posted On

03 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales Development, B2B Sales, SaaS Sales, Public Procurement, Bilingual, French, English, Prospecting, Lead Qualification, Salesforce, Account-based Selling, Business Acumen, CRM Management, Outbound Sales, Communication

Industry

Software Development

Description

Location: Ontario, Canada — Remote-Flexible Target Comp: Base + Commission | Bilingual (EN/FR) Required About SOVRA SOVRA is a leading public procurement platform trusted by more than 7,000 government agencies and over 1 million suppliers across North America. Our work sits at the intersection of technology, public service, and accountability — helping governments operate more efficiently and transparently on behalf of the communities they serve. Learn more at SOVRA.com. About the Opportunity Edilex, a SOVRA company, specializes in developing cutting-edge legal drafting software that transforms how public organizations, procurement teams, and legal professionals draft, manage, and secure their documents. Trusted by over 6,000 professionals across Canada — including municipalities, school boards, hospitals, and Cegeps — Edilex helps institutions move away from slow, inconsistent manual processes toward centralized, compliant, and collaborative document workflows. Their two core solutions serve distinct markets: Legalflo for public procurement teams automating contract and RFP drafting, and a legal drafting platform for in-house legal teams. Learn more at edilex.com. This role exists because Ontario’s public sector market is ready and Edilex needs a full-cycle seller who can own it. You’ll inherit a warm brand, a product that solves a real and recognized problem, and a pipeline that an SDR is actively building — your job is to take qualified opportunities across the finish line and go find more. If you’re energized by mission-driven sales, know how to move a complex deal through a public procurement cycle, and want to own a territory rather than work one, this is the role. What You’ll Do Pipeline Development * You build outbound pipeline from scratch — prospecting procurement leaders, municipal decision-makers, and school board administrators across Ontario through targeted research and personalized bilingual outreach. * You treat procurement events as pipeline opportunities — developing and executing strategies for digital and virtual events organized by Edilex and third parties. * You refine the message continuously — sharing what resonates (and what doesn’t) directly with marketing so Edilex’s Ontario positioning gets sharper over time. Discovery & Qualification * You run discovery calls that go beneath the surface — understanding how public sector organizations are structured, where their procurement pain sits, and what makes a lead genuinely worth handing to the Account Executive team. * You hand off with context, not just a name — AEs receive a well-documented picture of what the prospect cares about, what their current process looks like, and why Edilex is a fit. Sales & Marketing Alignment * You represent Edilex credibly in every conversation — you understand the product, the Legalflo and Edilexpert solutions, the security certifications, and the pain of manual procurement drafting well enough to hold an intelligent first conversation with a skeptical procurement officer. * You work closely with marketing — testing and improving outbound messaging so that what Edilex says in Ontario is grounded in real prospect conversations, not assumptions. Funnel Ownership & Reporting * Your pipeline is organized and your data is clean — Salesforce reflects reality, your activity metrics tell a coherent story, and your accounts are always researched before outreach. * You flag patterns early — when outreach isn’t converting or a segment isn’t responding, you bring a hypothesis and a proposed adjustment, not just the problem. What You’ll Bring Required * Outbound experience in a B2B or SaaS environment — you’ve built pipeline from scratch, not just worked inbound leads. You know how to research accounts, write personalized outreach, and follow up without being annoying. * Bilingual fluency in English and French — you communicate with equal confidence in both languages, in writing and live on calls with Ontario’s public sector contacts. * Public sector or government-adjacent fluency — you understand how municipalities, school boards, or agencies make decisions and aren’t intimidated by procurement structures, timelines, or vocabulary. * Strong business acumen — you can quickly assess an organization’s structure, navigate multiple stakeholders, and identify who owns the problem Edilex solves. * Organized and data-disciplined — you keep your CRM current, your notes useful, and your pipeline accurate. Clean data is part of your job, not an afterthought. * Authorization to work in Canada — we are not able to sponsor work visas at this time. Nice to Have * Salesforce experience — you’ve worked in SFDC and know how to keep a pipeline organized and activity tracked. * Account-based selling experience — you’ve worked a defined territory with a strategic, multi-threaded outreach approach. * Familiarity with procurement or legal technology — you can speak to the pain of manual drafting or RFP processes because you’ve encountered it firsthand. What Success Looks Like * 90 days: You’ve built a working outbound motion for Ontario — your target accounts are mapped, your messaging is tested in both languages, and you’re booking qualified discovery calls consistently. Your pipeline exists and is moving. * 6 months: You’re handing off qualified opportunities at a pace that keeps the AE team busy. Your Salesforce data tells a coherent story, and your feedback on messaging has shaped at least one change to how Edilex positions itself in Ontario. * 12 months: You’re a known presence in Ontario’s public procurement community. Your conversion rates reflect a repeatable process, and you’ve contributed to formalizing how the SDR function scales beyond your territory. If this sounds like the role you’ve been looking for — we’d love to hear from you. Thank you for your interest in SOVRA. However, only selected candidates will be contacted. At SOVRA, we are committed to fostering an inclusive and equitable workplace. We are an equal opportunity employer and do not discriminate against any employee or applicant for employment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable laws. We provide a work environment free from discrimination and harassment. In addition, we are committed to ensuring pay equity across our organization and regularly review our compensation practices.

Responsibilities

You will build and manage an outbound sales pipeline by prospecting public sector organizations across Ontario and conducting discovery calls. You will also collaborate with marketing to refine messaging and ensure qualified opportunities are effectively handed off to the Account Executive team.