Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description

Demand Generation Strategy (approx. % of role breakdown – 25%)

• Working with your segment-focused marketing managers and sales consultants, support the creation of a demand generation strategy that meets regional targets
• Researching prospects, target personas, and segment landscape to assist with lead scoring and account based marketing
• Building prospect lists of who you will be targeting, using business development tools
• The strategy you build should be defined by clear KPIs and a ROI. Specific campaigns that are built and delivered as part of your strategy should have trackable metrics and align with your overall strategic objectives
• You will own data management for prospecting and be a crucial part of the demand gen meetings to review top of the funnel activity and how we are performing against target

Demand Generation Delivery (approx. % of role breakdown – 60%)

• Delivery of holistic demand generation activity, outbound and inbound lead generation
• Managing your prospect lists, building and executing campaigns within lead generation tools
• Qualifying all leads and creating opportunities that are a good fit to be passed to Sales Consultant

Segment Research (approx. % of role breakdown – 15%)

• You will endeavour to stay up to date on the industry and businesses within your segments. You will assist with any segment research into areas such as industry trends, latest developments, etc that will assist with developing sales leads
• As segments and propositions become more clearly defined, you will assist with researching prospects in future segments for viability in terms of potential prospect