Sales Director, Direct-To-Consumer at Sirius XM

Los Angeles, California, United States -

Full Time

Start Date

Immediate

Expiry Date

21 Aug, 26

Salary

0.0

Posted On

24 May, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales Leadership, Revenue Growth, DTC Performance Media Sales, Client Relationship Management, Financial Forecasting, Pipeline Management, Strategic Planning, Talent Development, Negotiation, CRM Proficiency, Market Analysis, RFP Management

Industry

Entertainment Providers

Description

Who We Are: SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day. SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. Pandora provides consumers with a uniquely-personalized music and podcast listening experience with its proprietary Music Genome Project® and Podcast Genome Project® technology. Pandora is available through its mobile app, the web, and integrations with more than 2,000 connected products. SiriusXM Media is the gateway for marketers to the largest digital audio advertising ecosystem in North America. As the combined advertising revenue organization of Sirius XM Holdings Inc., SiriusXM Media spans across leading owned and operated audio platforms Pandora and SiriusXM; innovative ad tech solutions powered by AdsWizz; sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBCUniversal, SoundCloud, and many more. Reaching more than 150 million listeners each month, SiriusXM Media delivers audiences the tailored brand experiences they crave while putting creators first, making it easy for every marketer to produce, plan, buy and measure across its entire audio universe. How you’ll make an impact: As the Direct-To-Consumer Sales Director, you will drive measurable revenue growth by leading a high-performing sales team, shaping strategic direction, and strengthening senior-level client and agency partnerships. By leveraging data, market insights, and innovative sales approaches, you’ll optimize performance and unlock new opportunities. Your leadership will also elevate team capability, ensuring sustained success through talent development and operational excellence. What You’ll Do Lead and inspire a high-performing sales team to consistently exceed revenue targets by developing and executing strategic, results-oriented sales plans. Oversee DTC/performance media sales efforts, driving new business development while expanding and deepening existing client relationships. Cultivate and maintain senior-level relationships with key clients and advertising agencies to accelerate revenue growth and market presence. Leverage seller performance data and market insights to identify opportunities, optimize strategy, and drive continuous improvement. Ensure the delivery of compelling, high-quality responses to RFPs and avails, elevating win rates and client satisfaction. Drive disciplined pipeline and activity management through Salesforce, Salesloft, and other sales technologies. Serve as a subject matter expert in the media landscape, translating industry knowledge and relationships into strategic advantage. Develop and implement innovative advertising sales strategies aligned with industry best practices and evolving market dynamics. Champion a culture of innovation by identifying opportunities for process improvement and leading change initiatives. Invest in the growth and development of team members through coaching, mentorship, and performance management. Own revenue forecasting and ensure accurate, consistent reporting across the team. Lead quota planning across accounts, individual contributors, and the broader team to align with organizational goals. What You’ll Need Typically requires 10 years of experience with 5 or more years of management experience. Proven success in lower-funnel KPI advertising sales with a strong track record of exceeding revenue targets. Deep expertise in the digital advertising ecosystem, including platforms, trends, and emerging technologies. Strong financial acumen with experience in forecasting, budgeting, and revenue management. Demonstrated ability to negotiate complex deals and drive them to close. Proven leadership in developing and elevating early-career sales talent through strategic coaching and mentorship. Proficiency with CRM platforms (e.g., Salesforce) and modern sales engagement tools. Experience leveraging sales intelligence and prospecting tools such as Salesloft, ZoomInfo, MediaRadar, and similar platforms. Experience with automation and/or AI tools such as chatGPT, Gemini, etc Must of legal right to work in the U.S. At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $126,315 to $181,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply. Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws. The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice. #LI-BS1 R-2026-04-62

Responsibilities

Lead a high-performing sales team to exceed revenue targets through strategic DTC and performance media sales plans. Cultivate senior-level client and agency partnerships while managing revenue forecasting and team development.