Sales Director-Market Effectiveness at NielsenIQ

Changning District, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

29 May, 26

Salary

0.0

Posted On

28 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Commercial Leadership, Enterprise Sales, Marketing Effectiveness, MMM, MTA, Incrementality, C-level Storytelling, Strategic Thinking, Systems Thinking, Cross-functional Leadership, Product Positioning, Pricing, Commercialization, Competitive Dynamics, Executive Maturity, Travel

Industry

Software Development

Description

Company Description Responsibilities Lead the industry expansion strategy for NIQ’s Marketing Effectiveness (MEFF) solutions across China, identifying priority sectors, key buyer roles, and high‑value use cases. Drive commercial growth through RFP development, proposal delivery, anchor client acquisition, renewals, and multi‑market expansion. Co‑create proof‑of‑value engagements with strategic clients and convert pilot studies into scalable, repeatable programs. Build strong C‑suite relationships (CMO/CFO/CTO/Head of Growth) and represent NIQ in executive meetings, industry events, and thought leadership activities. Translate client needs into product positioning, pricing considerations, and commercialization priorities; collaborate closely with Product, Modeling, Tech, and Customer Success teams. Monitor competitive dynamics and help strengthen differentiation and barriers to exit. Equip regional commercial teams with playbooks, cases, and frameworks to accelerate adoption and replication. Track and report industry expansion using metrics such as adoption, penetration, and scalability—not only bookings. Job Description Requirements Proven experience in commercial leadership or enterprise sales; familiarity with Marketing Effectiveness (e.g., MMM/MTA/Incrementality) is a strong plus. Strong C‑level storytelling skills, with the ability to communicate complex insights and business value clearly and persuasively. Strategic and systems thinking; ability to turn one‑off wins into scalable, repeatable go‑to‑market models. Demonstrated cross‑functional leadership across commercial, product, analytics/modeling, and delivery teams. Strong understanding of marketing, measurement, and industry dynamics across CPG and non‑CPG sectors. Ability to manage complex initiatives with multiple stakeholders and drive outcomes in ambiguous environments. High level of industry presence, executive maturity, and ability to influence senior leaders internally and externally. Willingness to travel globally as required. Additional Information Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies. About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

Responsibilities

The role involves leading the industry expansion strategy for Marketing Effectiveness solutions across China, focusing on identifying priority sectors and driving commercial growth through RFPs, client acquisition, and renewals. The director will also build C-suite relationships, translate client needs into product strategy, and equip regional teams with adoption frameworks.