ABOUT US

TrustFlight is an innovative aviation software company that specializes in developing cutting-edge AI, digital workflow and analytics applications for the aviation industry. Our software empowers many of the world’s airlines, airports, and aviation service providers to enhance safety, optimize their operations and improve overall efficiency.

YOUR ROLE

Are you a strategic sales leader who thrives on clarity, alignment, and momentum? Do you get energized by transforming fragmented efforts into a focused, high-performing revenue engine—and taking bold bets on new markets?
At TrustFlight, we’re entering a pivotal stage of growth. Our SaaS platform is redefining how aviation organisations manage safety, compliance and operations. We’re seeking a Sales Director who can consolidate and elevate our commercial function as we transition from mid-market strength to enterprise expansion.
This is a unique opportunity for a visionary yet hands-on leader to report directly to the CEO and shape the future of how we sell. You’ll unify sales efforts across teams and regions, work hand-in-hand with marketing and product to refine our go-to-market strategy, and build the infrastructure needed to scale. You’ll lead a team of 10+ sales professionals including Account Executives, SDRs, Account Managers, and Sales Operations, with plans for significant expansion.
We operate in a safety-critical industry where credibility and trust matter as much as product quality. This role is not just about hitting numbers, it’s about setting the tone for long-term relationships and market leadership. You’ll drive our evolution from mid-market leader to enterprise player, scaling deal sizes from $40K to $100K+ ACV while maintaining velocity and win rates.
If you’re excited by the challenge of aligning teams, expanding into new markets, and building a repeatable engine for growth from the inside out, this is your seat at the table.
Location: This role will be based out of our office in London. This is an on-site role with room for flexibility and will include travel to our teams and customers around the world.

This is a senior-level role for someone with deep experience in B2B SaaS sales, likely with 7+ high performing years in sales and several years in team leadership or director-level positions.

• Proven Scale Experience: You have demonstrated success scaling B2B SaaS revenue from $10M to $50M+ ARR, with expertise in mid-market to enterprise sales motions ($20K-$100K+ ACV) and complex sales cycles (6-12 months).
• Revenue Growth Leadership: You’ve successfully driven revenue growth before by setting direction, adapting to the market, and getting your team aligned behind a clear plan.
• Team Building Excellence: You’ve hired and grown sales teams through different stages of company growth. Coaching, development, and celebrating wins are second nature to you.
• Cross-Functional Collaboration: Sales doesn’t happen in a vacuum. You know how to collaborate closely with Marketing, Product, and Customer Success to deliver consistent, aligned go-to-market execution.
• Sales Methodology Expertise: You bring a deep understanding of segmentation, lead generation, qualification frameworks, and how to build high-converting sales funnels.
• New Market Development: You’ve taken new markets from zero to one. Whether it’s launching into a new vertical, a different buyer persona, or a new region, you’ve developed go-to-market plans that get results.
• Data-Driven Decision Making: CRMs, dashboards, forecasting, conversion rates, you know your way around the data and use it to guide smart decisions.
• Complex B2B Sales: Experience with complex, multi-stakeholder B2B sales in regulated or safety-critical industries, with proven ability to navigate lengthy sales cycles and technical evaluations.
• Consultative Selling: You believe in consultative selling, and you’ve succeeded in industries where trust and technical insight matter just as much as the product.
• Executive Communication: Whether it’s motivating your team, aligning with peers, or presenting to the CEO or board, you know how to tailor your message to the room