Sales & Distribution Director (Two-wheeler Background) at Qode

Ho Chi Minh City, , Vietnam -

Full Time

Start Date

Immediate

Expiry Date

30 Sep, 26

Salary

0.0

Posted On

02 Jul, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Route-to-Market Strategy, Channel Development, Sales Operations, Distributor Management, Demand Generation, Conversion Management, Unit Economics, CRM Discipline, Inventory Planning, Stakeholder Management, Market Intelligence, Performance Management, Retail Store Management, P&L Visibility, Lead Funnel Optimization, Negotiation

Industry

Software Development

Description

Sales & Distribution Director Location: Ho Chi Minh City, Vietnam Workplace Type: On-site About the Role The Sales & Distribution Director is responsible for leading our client commercial growth agenda by delivering sales targets, expanding market share, and building a scalable, capital-efficient route-to-market model for electric two-wheelers across priority cities in Vietnam. This role will translate our client business plan into a high-performing sales and distribution strategy covering channel design, distributor/dealer network development, demand generation, conversion management, and commercial performance tracking. The role is expected to build a productive and accountable distribution ecosystem, strengthen customer acquisition and conversion, and ensure city-by-city expansion is supported by strong operational readiness, partner capability, and healthy unit economics. The Sales & Distribution Director will work closely with cross-functional teams including Marketing, Product, Operations, Supply Chain, Finance, and Swap Station Operations to ensure our client commercial growth is executable, customer-centric, and sustainable. Key Responsibilities 1 - Deliver Sales Targets and Drive Market Growth Own and deliver our client sales volume, revenue, and market share objectives in line with the company’s annual business plan and city-by-city expansion roadmap. Translate our client business plan into clear sales targets, distribution priorities, city-level execution plans, and partner performance expectations. Drive sustainable commercial growth by expanding market presence, increasing customer acquisition, and improving conversion performance across target cities. Monitor performance against plan, identify risks and performance gaps early, and implement corrective actions to ensure delivery of growth, productivity, and profitability targets. Lead the commercial organization with strong execution discipline, performance management, and operational follow-through. 2 - Build a Productive and Accountable Distribution Network Develop and execute our client distribution strategy, including channel design, partner coverage model, expansion phasing, and deployment priorities across key cities. Define distributor/dealer partner selection criteria, capability requirements, investment expectations, and ROI framework. Identify, onboard, and manage our client distributor, dealer, and franchise partner network (if applicable). Establish performance-linked KPIs, incentive structures, and break-even expectations for distributors/dealers before scaling. Monitor distributor/dealer performance through structured scorecards and business reviews, providing strategic guidance and corrective actions to underperforming partners. Ensure all distribution partners operate in line with our client brand, customer experience, and commercial standards. Strengthen partner capability through training, operating playbooks, joint business planning, and ongoing performance coaching. If our client decides to establish its own retail stores: Identify and evaluate optimal store locations in high-density areas with strong e-mobility demand and commercial potential. Lead lease negotiation, store layout planning, and infrastructure setup in line with our client brand and operational requirements. Oversee retail store operational readiness, including logistics, inventory, CRM/POS integration, and relevant store management systems. Recruit, train, and manage store teams to ensure strong product knowledge, sales capability, and customer service standards. 3 - Manage Distribution Operations and Supply Chain Readiness Oversee the end-to-end distribution flow to ensure the seamless and cost-effective movement of vehicles from assembly/factory to regional hubs, dealers, and customers. Work closely with Supply Chain and Operations teams to ensure sufficient product availability and timely replenishment in line with sales demand. Manage inventory planning and stock allocation to avoid stock-outs while minimizing overstock and dead inventory risk. Coordinate logistics requirements for E2W-related components and supporting infrastructure to ensure launch and sales continuity. Support the design of a scalable distribution and fulfillment model that balances speed, cost efficiency, and service quality. 4 - Capture Demand and Improve Conversion Performance Build a city-level demand engine combining offline activation, digital funnels, lead generation, and cross-channel promotions to support our client growth ambitions. Drive demand creation through test ride-led acquisition, referral and early adopter programs, local market activation, and channel-led sales initiatives. Own the sales funnel from lead generation through test ride, booking, financing, and final delivery, ensuring strong CRM discipline and conversion management. Establish clear conversion benchmarks and daily / weekly tracking mechanisms to identify funnel leakage and improve close rates. Work closely with the Marketing team to align campaigns, promotional programs, and lead-generation activities with commercial priorities. Partner with Product and customer-facing teams to translate market feedback and consumer insights into actionable improvements in product offering and sales proposition. 5 - Build Customer Trust Through Strong Commercial Execution Work closely with Product, Marketing, Operations, Financing, Customer Service, and Swap Station O&M teams to ensure sales rollout is supported by a reliable and transparent customer experience. Ensure customers have confidence in vehicle performance, battery swap accessibility, aftersales support, financing options, and service readiness. Help shape a customer journey that reduces purchase anxiety and builds trust in our client brand and value proposition. Work with Marketing and Customer Experience teams to design and implement customer success initiatives that improve retention, satisfaction, and advocacy post-sale. 6 - Strengthen Pipeline Management, Performance Reporting, and Unit Economics Establish and manage robust sales dashboards covering lead funnel performance, conversion rates, cost of acquisition, city-level sales performance, and outlet productivity. Drive performance reporting across key metrics including lead-to-sale conversion, throughput benchmarks, weekly city performance, partner productivity, and dealer/distributor P&L visibility. Ensure data-driven decision-making through clear reporting on commercial performance, underperformance triggers, and corrective action plans. Track and improve unit economics by monitoring cost per acquisition, marketing efficiency, contribution per vehicle, service cost implications, and dealer ROI timeline. Generate city-level insights to refine product proposition, pricing approach, demand-generation strategy, and go-to-market execution. 7 - Lead Team Capability and Market Intelligence Build, lead, and develop a high-performing sales organization, including regional sales managers, distribution coordinators, retail teams, and B2B account roles where required. Recruit, coach, and mentor team members to build strong commercial capability, execution discipline, and market responsiveness. Foster a performance-oriented culture with clear accountability, strong follow-up, and continuous improvement. Continuously monitor competitor pricing, product features, route-to-market models, and emerging EV / E2W market developments. Provide market intelligence and strategic recommendations to support our client commercial planning, network expansion, and competitive positioning. Required Skills & Qualifications Education Bachelor’s degree in Business, Marketing, Operations, or a related field. MBA is preferred. Experience & Competencies 8–15 years of experience in RTM (Route-to-Market), sales operations, channel development, or growth roles — ideally in mobility, EV, two-wheelers. Experience in automotive field (two-wheeler) is a must. Strong analytical capability with experience managing funnel metrics and unit economics. Demonstrated success scaling partner networks or distributed sales models. Excellent communication, negotiation, and stakeholder management skills. Entrepreneurial mindset, hands-on execution, and comfort operating in fast-moving environments. Fluent in Englis.

Responsibilities

Lead the commercial growth agenda for electric two-wheelers in Vietnam by delivering sales targets and expanding market share. Build and manage a scalable distribution network of dealers and distributors while optimizing the sales funnel and unit economics.