ABOUT US:

Bestway Wholesale, part of the Bestway Group, is one of the UK’s leading wholesalers, supplying independent retailers and caterers nationwide. The Adams Foodservice Division focuses on providing high-quality products and tailored support to foodservice professionals – from cafes and takeaways to restaurants and care homes.

ABOUT THE ROLE:

We are looking for a motivated and customer-focused Sales Executive to join our Adams Foodservice team within Bestway Wholesale. This is an exciting opportunity for someone with a passion for foodservice and a flair for building strong customer relationships.
Working from one of our Bestway Cash & Carry depots, you’ll also visit customers on-site using a company pool car. Your main goal will be to develop and grow our customer base by delivering excellent service, identifying new business opportunities, and maximising sales from existing accounts.

KEY RESPONSIBILITIES:

• Build and maintain strong relationships with foodservice customers to understand their needs and grow their business with us
• Identify and win new business opportunities within your territory
• Develop existing customer accounts through regular contact, upselling, and product recommendations
• Work closely with depot and sales management to ensure high standards of service and stock availability
• Carry out on-site visits using a company pool car to engage with customers face-to-face
• Provide feedback and insight from the field to help shape local and regional sales strategies
• Maintain accurate customer records, sales activity logs, and reporting
• Represent Bestway and Adams Foodservice in a professional and knowledgeable manner at all times