Business Development Executive

Location: Amsterdam (Hybrid)

Join Apadmi as a Business Development Executive! 

Joining an award-winning global leader in mobile technology and integration, you will focus on identifying opportunities, building relationships from scratch, and confidently engaging senior decision-makers. You’ll collaborate closely with Growth Directors and Marketing to align outreach with strategic campaigns, acting as a trusted first point of contact for prospective clients as Apadmi continues its international growth.

We’re looking for a proactive Business Development Executive to join Apadmi and play a key role in generating new business opportunities across a range of industries throughout Europe, particularly the Benelux region. Working from our Amsterdam office, you will build a strong sales pipeline through targeted outbound prospecting and multi-channel engagement. This is a role for someone who thrives on prospecting, enjoys picking up the phone, and is energised by creating opportunities where others see dead ends.

What you’ll be working on

In this outbound sales development role, you will research, identify, and prospect into target accounts across your dedicated markets. You will own your pipeline of activity using modern sales tools like Salesforce, LinkedIn Sales Navigator, and Salesloft to consistently generate qualified meetings. By testing and refining your approach, you will drive new business pipeline while representing Apadmi at industry events and exceeding activity targets.

• Research, identify, and prospect into target accounts using tailored, multi-channel outbound campaigns.
• Build relationships with senior stakeholders through proactive cold calling, email, LinkedIn, and creative outreach techniques.
• Generate qualified sales opportunities that directly contribute to Apadmi’s strategic new business pipeline.
• Focus on driving outbound growth across a range of sectors all over the world.
• Manage a consistent, disciplined pipeline of activity using Salesforce, LinkedIn Sales Navigator, and Salesloft.
• Collaborate with Growth Directors and Marketing to align messaging with strategic campaigns and account lists.
• Represent Apadmi at relevant industry events to connect with decision-makers and build brand awareness.
• Continuously test, refine, and optimise your outreach techniques to hit and exceed pipeline targets.

What you’ll bring to the team

You are a resilient, self-motivated sales professional with a proven track record in outbound prospecting and account generation. You are confident picking up the phone, engaging senior stakeholders, and navigating complex corporate structures. Curious and coachable, you thrive in a fast-paced environment and possess the organisation and persistence needed to turn cold prospects into high-value sales opportunities.

• Proven experience as a BDE or SDR with a history of generating qualified outbound meetings.
• Highly confident making cold calls and engaging senior decision-makers across target organisations.
• Experience working towards and exceeding activity, meeting, and pipeline creation KPIs.
• Experience selling into or prospecting within the Retail, Financial Services and/or Insurance sectors is advantageous.
• Practical experience using Salesforce, LinkedIn Sales Navigator, and sales engagement platforms (e.g., Salesloft).
• Exceptionally persistent, comfortable handling rejection, and motivated to create opportunities.
• Excellent time management skills with the discipline to manage high-volume activity effectively.
• Driven by continuous personal development, eagerness to learn, and adapting to evolving business priorities.

What Success Looks Like

• You consistently generate high-quality meetings with target organisations.
• You become a trusted first point of contact for prospective clients.
• Your outbound activity is disciplined, consistent and creative.
• You work closely with sales and marketing to continually improve campaign performance.
• You're recognised as someone who doesn't wait for opportunities to appear - you create them.

Why Apadmi?

• Be part of a collaborative, award-winning team with a vibrant culture.
• Unlock career growth through our Apadmi Academy and structured development opportunities.
• Hybrid working from our modern HQ in Amsterdam.

The opportunity to play a key role in growing Apadmi’s international footprint.bout the job

1. Job ResponsibilitiesUndertake the country SI (Sales Index) and ST (Sales Target) goals, and be responsible for formulating and achieving agent and sales target plans; take charge of agent selection and management, as well as the design of channel pricing systems and rebates. Responsible for product categories including lawn mowers, pool robots and other new product lines.
2. Conduct channel planning and communication for new product launches, and perform end-to-end monitoring and management of country distributor orders and delivery of goods to stores; formulate country channel structure and strategy design, and define the responsibilities and sales models of country distributors.
3. Be responsible for the overall PSI (Product Sales Inventory) management, sales forecasting, and DOS (Days of Supply) monitoring of agents and channels; develop customer tiering and grading systems and processes, and manage customer promotion and demotion.
4. Responsible for the application, review, and management of country channel budgets; serve as the country channel internal control leader, identify channel internal control risks; formulate standards for joint marketing, rebates, price protection, temporary incentive verification, and settlement.

1. Job QualificationExcellent English communication skills with fluent communication ability; possess sales aptitude, self-motivation, and strong learning ability. Bachelor’s degree or above preferred
2. .ave risk awareness, be able to identify risk points in channel business, and propose risk avoidance solutions
3. Have good team collaboration skills; candidates with 3-5 years of 3C (Computer, Communication, Consumer Electronics) related experience are preferred, and those with channel relationships with retailer of physical products (Elkjøp, Power, etc.) are given priority

About the job

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role is based in our Amsterdam, Netherlands Office

Join our Smartcore sales team at Informa Markets and help shape the future of Food & Nutrition Marketing and Media Services. Smartcore specializes in B2B digital marketing solutions, offering businesses access to a powerful digital ecosystem that includes online directories, webinar series, and world-renowned trade shows. With a database of over 400,000 food and nutrition professionals, an in-house content team, and digital marketing expertise, we’re leaders in the industry.

We’re growing and looking for a Sales Executive to bring fresh energy and ideas to our team. You’ll work alongside digital marketing specialists, content experts, and industry professionals to drive new business and deliver impactful solutions.

What You’ll Do

• Find new opportunities: Reach out to potential clients and follow up to build strong relationships.
• Collaborate on campaigns: Work with our marketing team to generate leads and drive engagement.
• Drive revenue: Sell online advertising, custom content, and editorial solutions to meet client needs.
• Build connections: Develop lasting relationships with small and medium-sized businesses.
• Consult and solve: Use consultative selling techniques to address client challenges and deliver tailored solutions.
• Create and negotiate: Craft compelling proposals and contracts, negotiate effectively, and handle objections with confidence.
• Stay organized: Keep Salesforce CRM updated with accurate pipeline and sales information.
• Report progress: Share updates on customer pipelines and bookings with your manager.
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Qualifications

What We’re Looking For

• B2B sales experience: Proven track record in digital marketing and sales.
• Marketing expertise: Understanding of integrated B2B marketing campaigns.
• CRM knowledge: Experience with Salesforce is a plus.
• Communication skills: Strong written and verbal English (additional languages are a bonus).
• Upselling ability: Spot opportunities to grow accounts and deliver more value.
• Problem-solving mindset: Ask the right questions and handle objections effectively.
• Presentation skills: Confident in delivering pitches and proposals.
• Flexibility: Willingness to travel when needed.
• Proficiency in Spanish is considered an added value for this role

Why Join Us?

At Smartcore, you’ll be part of a dynamic team that’s passionate about connecting businesses with innovative digital marketing solutions. With access to industry-leading tools and resources, you’ll have the opportunity to grow your career and make a real impact.

Learn more about Smartcore : Smartcore Digital

Take the next step in your career—apply today!

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to 4 days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 24 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Get three for one: A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Stay well: Use FiscFree to purchase a gym subscription or a new bike with tax benefits.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, fully-funded disability insurance, access to health apps and more
• Monthly commuting and travel costs and reimbursed based on your distance between your home and the office.
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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