Sales Lead at Weekday AI

Mumbai, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

05 Jul, 26

Salary

0.0

Posted On

06 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales, Business Development, Revenue Generation, Pipeline Management, Team Leadership, B2B Sales, Strategic Planning, Market Intelligence, Relationship Management, Data-driven Management, Sports Marketing, Negotiation, CRM, Go-To-Market Strategy, Account Mapping

Industry

technology;Information and Internet

Description

This role is for one of the Weekday's clients Min Experience: 8 years Location: Mumbai JobType: full-time The Opportunity The domestic new-business target for FY27 is Rs 15 Cr, distributed across four segments: Tier 1 LTFs — Upselling to existing IPL/PKL marquee clients (Rs 3 Cr) Tier 2 LTFs — Acquiring new logos across Leagues, Federations, and Teams (Rs 7 Cr) Brands — Sponsors within the IPL ecosystem engaging around cricket (Rs 3 Cr) Government Bodies — Including SAI, Khelo India, and State Sports Departments (Rs 1 Cr) The market consists of over 500 organisations. We have mapped this universe, identified the appropriate buying windows, and developed the pipeline playbook. We are seeking a VP who can take ownership of the target, build the team, and successfully close deals. What You Will Own Revenue Take full ownership of the Rs 15 Cr new domestic business target for FY27 from start to finish Develop and maintain a raw pipeline exceeding Rs 30 Cr across all four cohorts Achieve closure of 45+ new-logo deals by March 2027 Provide weekly pipeline reports aligned with cohort-specific targets, with daily tracking discipline Team Set individual goals, conduct weekly deal reviews, and coach the team to improve conversion rates Collaborate with existing CSMs and marketing teams to synchronize outreach efforts, events, and follow-ups Go-To-Market (GTM) Execution Manage five simultaneous pipeline initiatives: referrals from existing clients, secretariat cold calls, city-level micro-roundtables, brand agency intermediaries, and partner-driven pipeline activation Own the relationship with the BD advisor (ex-BCCI/AIFF/FSDL retainer model) to extend the network Conduct outreach to Tier 2 leagues and federation secretariats leveraging BCCI/AIFF affiliate directories Engage brand agency partners as referral sources Coordinate regional meetings across six zones (North, South, West, East, Central/NE, National) following the league buying calendar Market Intelligence Ensure CRM accuracy by mapping every account, staging every deal, and scheduling every next step Provide feedback on competitive intelligence, pricing signals, and buyer objections to the product and marketing teams Lead the product-market fit discussions for FanOS Lite—the entry-level offering designed to unlock the Tier 2 volume market What We Are Looking For Must-Have 8-10 years of experience in sales or business development within the Indian sports ecosystem Demonstrated success in closing B2B deals ranging from Rs 10L to Rs 1 Cr within a complex, multi-stakeholder sales environment Strong network within Indian sports leagues, federations, state associations, or related brands, with the ability to be recognized at BCCI, AIFF, PKL, ISL, or state cricket associations Experience in building and leading a sales team, beyond individual contributor roles Proficiency in data-driven management using pipeline metrics, conversion rates, and cohort analysis rather than relying solely on intuition Based in Mumbai and willing to travel extensively across regions Strong Preference Background in sports technology, sports media, sports marketing, or digital platforms marketed to sports organizations Existing connections with brand CMOs or sports marketing agency leaders (e.g., GroupM, Havas Play, Madison, Mediapeak) Experience selling digital solutions such as websites, apps, data products, content platforms, or CRM systems to leagues, federations, or government bodies In-depth understanding of the Indian cricket and football ecosystems, including state associations, Tier 2 leagues, and franchise ownership structures The Person, Not Just the Profile You build your pipeline through relationships rather than just email outreach, understanding that decisions in India's sports ecosystem depend on trust, not cold emails You are comfortable taking ownership of a target even when all answers are not yet clear You are a builder at heart, eager to establish the Tier 2 commercial engine at SI rather than joining an already established team You can seamlessly engage in conversations ranging from CXOs to federation secretaries within the same day and be effective with both What You Will Not Be Doing Managing existing Tier 1 IPL client relationships Functioning only in media sales roles Waiting for inbound leads from marketing before initiating sales efforts Relying primarily on email campaigns as your main pipeline strategy Compensation Competitive base salary aligned with your experience Uncapped performance bonus directly tied to revenue from new-logo deals closed Equity component via ESOPs as part of the overall compensation package, reflecting the company’s growth stage Skills Sales Revenue Generation Business Development

Responsibilities

The Sales Lead will take full ownership of the Rs 15 Cr domestic new-business target for FY27 and build a high-performing sales team. They will manage the entire pipeline, from lead generation to deal closure, while coordinating with marketing and product teams to execute the go-to-market strategy.