Job Purpose: To supervise and drive the sales team to achieve sales targets, in line with sales plans and strategies, expand market coverage, strengthen customer relationships, and ensure effective execution across Modern Trade, Traditional Trade, Key Accounts, and Pharmacy channels in the UAE.
Key Responsibilities:
Achieve monthly and annual sales targets for assigned territories/channels.
Supervise, motivate, and monitor the performance of the sales team.
Plan daily sales routes, customer coverage, and field activities.
Develop and maintain strong relationships with customers and key outlets.
Drive distribution, product availability, SKU penetration, and market expansion.
Ensure effective execution of promotions, merchandising, pricing, and visibility.
Monitor competitor activities, market trends, and customer requirements.
Conduct regular field visits and coach team members to improve productivity.
Coordinate with Warehouse, Logistics, Finance, and Operations teams for smooth order fulfillment and collections.
Monitor sales KPIs, outlet coverage, productive calls, strike rate, collections, and team performance.
Prepare regular sales reports and provide market feedback to Sales Management.
Ensure compliance with company sales policies, processes, and reporting requirements.
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