JOB SUMMARY

We are seeking a dynamic and results-driven Sales Manager to lead our sales team and drive revenue growth. The ideal candidate will possess strong leadership skills, a passion for sales, and the ability to develop effective strategies that enhance customer satisfaction and achieve business objectives. This role requires a proactive approach to managing sales operations, mentoring team members, and fostering a collaborative environment.

ABOUT US

Inspired by the trails and wonderful landscape of the Scottish Borders, Durty Brewing makes great tasting and refreshing beers.

Durty Brewing is committed to delivering:

• Top tasting contemporary craft beer
• A great space to enjoy quality craft beers and to meet with mates
• Creating something new, worthwhile and exciting in our community, and which will contribute to the Tweed Valley economy and the attractiveness as a destination

Durty Brewing comprises an independent craft micro-brewery and taproom alongside occasional contract brewing. Our taproom and brewery premises are in Innerleithen. Sales to trade commenced in 2024 with feedback very positive. We have now been in full operation for 2 years and wish to expand with the support of a new sales manager role.
We are looking for an experienced professional to lead engagement, promotion and sales activity across all Durty channels, contributing to development of the sustainable and successful business. This role will see the successful applicant jump straight into every aspect of development and delivery at the brewery.
The primary goal is to increase revenue, expand our customer base, and consistently meet or exceed defined sales targets while maintaining strong relationships with existing clients. This is a hybrid role involving both field-based sales visits and office-based/home activities such as telephone outreach, account management, and administrative duties
This is a great opportunity to make an impact on the direction of our small company, its role in our community and on the beers we create. Depending on experience of the successful applicant there may be an opportunity to have a wider management role across the brewery and taproom. The role offers flexibility with a focus on results rather than measuring inputs.

Main Responsibilities

• Develop and maintain strong relationships with existing and potential customers
• Promote and sell our range of beers, effectively communicating their unique qualities and benefits
• Conduct field-based visits to customers and prospects to build rapport, identify opportunities, and close sales
• Carry out office-based sales activities, including phone and video calls, follow-ups, and account support
• Create and send engaging sales and marketing emails tailored to different customer segments and promotions
• Identify and pursue new business opportunities to expand our customer base and open new accounts
• Work towards and achieve agreed sales targets. Work with Head of Marketing to develop sales materials and promotional activities.
• Provide regular reports on sales performance, customer feedback, and market insights to aid planning

General Responsibilities:

• Monitor market trends and competitor activity to identify opportunities for growth and innovation
• Attend industry events, trade shows, and networking opportunities to represent the brewery and build business relationships
• Respond promptly to customer inquiries and provide exceptional customer service
• Coordinate with production, distribution, and logistics teams to ensure timely and accurate delivery of orders
• Maintain accurate records of sales activities, customer interactions, and stock requirements

Additional Duties:

• Assist with tasting events, brewery tours, and product launches as needed
• Participate in staff training and development
• Contribute ideas for new products, packaging formats, or marketing campaigns
• Support other departments with ad-hoc tasks as required
• Undertake any other reasonable management requests
• Attend staff meetings when required
• Work flexibly where possible to support the wider business needs