Liebherr-Canada Ltd. is seeking a driven and strategic Sales Manager for our Earth Moving Technology division to lead national sales operations and drive growth across Western Canada. This leadership role is responsible for developing and executing targeted sales strategies, establishing key industry relationships, and ensuring strong alignment between our Canadian sales team and European production partners.
You will play a central role in forecasting demand, managing sales performance, optimizing pricing and quoting processes, and supporting profitability across all channels. With a focus on team development, operational efficiency, and customer satisfaction, you’ll lead a skilled sales force to meet aggressive growth targets and uphold the quality and innovation standards Liebherr is known for worldwide.

• Identify and implement opportunities to grow the business and maximize revenue
• Devise with General Manager Sales, and implement, strategic sales plans and establish forecast/demand planning by region and by sales head, based on industry trending analysis and in accordance with the Liebherr business expectations for earthmoving product
• Initiate, establish and maintain key relationships in the earth moving sector at the customer and industry association level and act as specialist interface between European production companies and Canadian sales force
• Conduct account analysis and revenue forecast regularly and ensure that new prospects and opportunities are being added to the channel • Work closely with internal Liebherr teams country wide and globally to ensure customers’ success and satisfaction
• Devise, implement and support aggressive unit sales targets by sales head, target contact requirements to existing and new customers, track and manage sales performance by sales head and support market penetration
• Provide support to sales administration including; sales pricing and quotation improvements, standardize documentation and optimize workflows within Baan and reporting environment from lost order reports to order book statistics and stock management of earth moving equipment
• Actively manage the sales profit and loss reports and sales expenses to reduce costs and improve efficiency. Investigate all machine deals from quotation through to realized result and drive margin improvement within the sales team
• Provide guidance, advice and coaching on all aspects of the sales process from identification to completion including quotations and product presentations
• Provide direct leadership to the LCA EMT Sales Reps and support employee development through orientation, coaching, training, apprenticeships, performance management