EDAN Instruments, Inc. is a professional high-tech company combining R&D, manufacture and distribution of advanced electronic medical equipment. The company has five product categories, namely Obstetrics & Gynecology Products, Patient Monitoring Products, Diagnostic Electrocardiographs, Ultrasonic Imaging Systems and In-vitro Diagnostic Products. EDAN, owning over 80 types of products, has become a leading medical equipment supplier, which maintains sustainable growth worldwide.

Position OverviewResponsible for EDAN's ultrasound product-line sales business in the German market; oversees subsidiary sales operations, channel development and academic promotion, achieves sales targets, and increases EDAN ultrasound brand coverage and influence among local hospitals, clinics and channels.

• Job ResponsibilitiesSales ManagementFormulate the annual sales plan for the German subsidiary's ultrasound business in line with corporate strategy and the Germany market plan, and achieve sales targets.
• Localized channel development: develop and optimize ultrasound product sales channels; responsible for agent evaluation, selection, enablement and performance management.
• Develop and execute sales policies and control the sales-expense budget, including price control and maintaining reasonable margins.
• Provide regulatory registration and market-access support for products within the assigned region.
• Drive hospital/clinic tenders and admission processes to facilitate ultrasound equipment placement and key-department coverage.
• Marketing & Clinical DevelopmentResponsible for EDAN ultrasound brand building, marketing planning and product promotion.
• Collect market and competitive intelligence; analyze market trends, pricing and the competitive landscape; advise on product development, configuration and pricing.
• Build and maintain relationships with key opinion leaders (KOLs) and clinical experts; support clinical-evidence generation, user education and the product-feedback loop.

• Job RequirementsExperienceAt least 2 years of relevant senior sales-management experience; priority given to candidates with medical-imaging / ultrasound equipment, medical-device, or hospital-channel sales-management experience.
• Bachelor's degree or above, in marketing / international trade / electronic / bio-engineering or other related majors.
• Knowledge & SkillsProficient in German and English, fluent in reading and writing;
• Understand ultrasound products and their core clinical applications; able to pass relevant product assessments and formulate market strategy based on product and market conditions.
• Strong marketing knowledge and market perspective; Able to independently conduct sales pitches, price negotiation, and cross-channel coordination.
• Understand EU medical-device regulations, CE marking requirements, and the basic compliance framework for German medical procurement / tendering and equipment admission.
• Knowledge in management skill development, financial and product-related area;
• Strong sense of responsibility, high efficiency, good communication and coordination skills and work co-ordination, ability to work with pressure.
• Willingness to frequent business travel.
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