SALES MANAGER – UK (HEAVY EQUIPMENT SECTOR)

Location: Within 1 hour of Doncaster
Salary: Competitive (flexible for the right candidate) + Performance-Based Bonus
Benefits: Company car, laptop, phone, 25 days holiday plus bank holidays, flexible working, and top-tier training & resources
Elite Consultancy are proud to be working exclusively on behalf of a market-leading global auctioneer in the heavy equipment and construction machinery space. With continued year-on-year growth and a dominant market presence, this is an exciting opportunity for an experienced Sales Manager to lead a high-performing team and take ownership of revenue generation across the UK.
The Role This is a leadership role for a commercially astute and motivated individual who thrives in a fast-paced, target-driven environment. You’ll be responsible for managing and developing a UK-wide team of Territory Managers, driving sales performance, and executing strategic growth initiatives across the business.

Key Responsibilities

• Lead and motivate the UK sales team to exceed sales and revenue targets
• Implement structured training and coaching programs to enhance team performance
• Track KPIs, conduct daily activity reviews, and hold team members accountable
• Collaborate with valuations and marketing teams to drive inventory acquisition and buyer engagement
• Manage high-value negotiations and key client relationships
• Deliver accurate sales reports, forecasts, and performance analysis to senior leadership
• Support auction preparation, including stock decisions and pricing strategy
• Ensure consistent CRM usage and sales pipeline visibility across the team
• Drive new business development, customer retention, and territory growth strategies

What We’re Looking For

• Minimum 3 years’ experience managing a successful sales team
• Strong background in heavy equipment, construction machinery, commercial vehicles, or related sectors
• Proven ability to set targets, develop talent, and deliver strong sales results
• Excellent relationship-building, negotiation, and communication skills
• A “hunter” mindset with the resilience and drive to seek out and win new business
• High level of self-motivation, organisation, and commercial acumen
• Confident using CRM systems and sales reporting tools
• Must be based within 1 hour of Goole and willing to travel as required

Why Apply? This is a high-impact role with genuine long-term career progression in a business that rewards ambition, innovation, and performance. If you’re a driven sales leader with deep sector knowledge and a passion for leading teams, we want to hear from you.
Apply now through Elite Consultancy to arrange a confidential conversation.

Elite Consultancy Network

• Omar Ward
• Omar.Ward@elitecn.co.uk
• 0121 450 5000
• Division V52

Elite Consultancy Network Birmingham
Westbourne Manor
17 Westbourne Road
Edgbaston
Birmingham
West Midlands
B15 3TR
0121 450 500

• Lead and motivate the UK sales team to exceed sales and revenue targets
• Implement structured training and coaching programs to enhance team performance
• Track KPIs, conduct daily activity reviews, and hold team members accountable
• Collaborate with valuations and marketing teams to drive inventory acquisition and buyer engagement
• Manage high-value negotiations and key client relationships
• Deliver accurate sales reports, forecasts, and performance analysis to senior leadership
• Support auction preparation, including stock decisions and pricing strategy
• Ensure consistent CRM usage and sales pipeline visibility across the team
• Drive new business development, customer retention, and territory growth strategie