SALES MANAGER (FMCG)

A FMCG Sales Manager is responsible for leading the sales team to achieve sales targets, expanding market share, and building strong relationships with customers and retailers in the FMCG industry.

• Sales Strategy: Develop and implement sales strategies to drive growth and market share
• Team Management: Lead, motivate, and train a team of sales representatives to achieve sales targets
• Customer Relationships: Build and maintain strong relationships with key customers, retailers, and distributors
• Market Analysis: Stay up-to-date with market trends, competitors, and consumer behavior
• Sales Forecasting: Accurately forecast sales and adjust strategies accordingly
• Performance Metrics: Track and analyze sales performance metrics, such as sales volume, market share, and customer satisfaction
• Product knowledge: Stay knowledgeable about products, features, and benefits to effectively communicate with customers and sales teams
• Trade Promotions: Plan and execute trade promotions, pricing strategies, and marketing campaigns
• Sales Operations: Oversee sales administration, including order processing, inventory management, and logistics
• Budgeting: Manage sales budgets, allocate resources, and optimize expenses