Lotus Group is proud to partner with our valued client, a reputable and industry-leading signagemanufacturing group, to identify a Sales Manager in Edmonton, AB.
Reporting to the CEO, the Sales Manager develops and executes strategic sales and marketing plans to achieve revenue and profitability objectives. This role is a sales mentor and leader of a high performing team, taking personal accountability to establish new and grow existing key client relationships as a demonstration of effective business development practices.
As part of the senior leadership team, the Sales Manager is ultimately accountable for the overall sales direction and profitable revenue growth of the business, ensuring existing and new products and services provided by the company are a competitive advantage in the marketplace.

ROLE RESPONSIBILITIES

Strategic Management

• Develop and execute sales and marketing strategies aligned with business goals and objectives.
• Analyze market trends, customer needs, and competitors to refine strategies.
• Identify and pursue growth opportunities, including new markets, product launches and enhancing existing offerings.
• Identify opportunities for process improvements and innovation to continuously improve prospecting approaches and closed-won percentages.
• Collaborate with senior leadership on long-term planning and business development initiatives.

Sales Management

• Drive revenue growth through strategic sales initiatives and target setting.
• Manage the sales pipeline, ensuring consistent lead generation, conversion, and follow-up.
• Analyze sales performance metrics and implement targeted improvement plans.
• Prepare and present sales forecasts, budgets, and performance reports to senior management.
• Ensure all marketing communications and public relations uphold and enhance the company’s brand identity.
• Oversee the creation of marketing materials, campaigns and digital content to enhance brand visibility.
• Organize and participate in trade shows, exhibitions and networking events to promote the company’s products and services.
• Build partnerships with local businesses and organizations to build community engagement within the local market.

Customer Relationship Management

• Maintain strong relationships with key clients and stakeholders.
• Develop and implement CRM software and processes to ensure a data driven approach to sales, customer relationships, follow up, and recurring business is in place to maximize customer satisfaction and retention while quantitatively assessing the performance of the sales & marketing team.
• Ensure 100% adoption and accountability of the CRM platform by the sales and marketing team.
• Leverage customer feedback to refine strategies, improve offerings, and enhance satisfaction.
• Proactively address customer concerns to improve service delivery and long-term relationships.

Leadership

• Lead, mentor, and manage direct reports to foster collaboration and high performance.
• Conduct regular performance reviews and provide actionable feedback to ensure professional growth.
• Oversee and approve hiring, vacations, terminations, and training and development of all direct reports along with HR.
• Align team objectives with organizational goals and drive accountability across departments.
• Lead, mentor, and manage direct reports to foster collaboration and high performance.
• Conduct regular performance reviews and provide actionable feedback to ensure professional growth.
• Oversee and approve hiring, vacations, terminations, and training and development of all direct reports along with HR.
• Align team objectives with organizational goals and drive accountability across departments.
• Design and implement training programs to develop team capabilities and drive performance.
• Foster collaboration across sales & marketing, operations, finance, production, and service/install teams to ensure seamless strategy execution.
• Champion the company’s core values and create a culture of innovation, collaboration, and excellence.
• Coordinate with the Operations Manager to ensure art, design, project management, and estimating enable effective and efficient sales outcomes and to align operational schedules with customer expectations.

Budget & Resource Management

• Along with the leadership team, develop & manage yearly budgets, including being accountable for all sales & marketing expenses.
• Manage departmental budgets, ensuring cost-effectiveness and alignment with financial goals.
• Optimize resource allocation to minimize waste and maximize efficiency.

Safety & Compliance

• Ensure all activities adhere to organizational policies and regulatory standards.
• Actively contribute to maintaining a safe and compliant working environment.

ROLE REQUIREMENTS

• Bachelor’s degree (or higher) in Business Administration, Marketing, or a related discipline.
• At least 7 years of B2B sales experience with a proven track record of driving consistent revenue growth in similar industries.
• Minimum of 3 years in a leadership role overseeing business development, account executives, and account management teams.
• Valid Class 5 driver’s license with a clean driving record.
• Experience selling custom manufactured products preferred.
• Experience working with developers, architects, designers in a business-to-business environment desired.
• Proven ability to grow and manage long-term relationships with multi-site and multi-project clients.
• Experience successfully responding to tenders and preparing proposals that streamline processes, reduce response times, and increase win rates.
• Strong leadership capabilities with a talent for setting objectives, inspiring teams, resolving conflicts, and ensuring high performance.
• Exceptional English communication skills, both written and verbal, with expertise in negotiation, conflict resolution, and presenting ideas clearly.
• Strategic mindset with the ability to evaluate business needs, stay ahead of industry trends, and continuously improve processes.
• Excellent problem-solving, decision-making, and interpersonal skills for managing diverse teams and operational challenges.
• Collaborative team player with a proactive approach to cross-functional teamwork.
• Adaptable and able to prioritize effectively in a fast-paced, changing environment.
• Committed to upholding and promoting the company’s core values, while holding others accountable to the same standards.
  Compensation: A comprehensive and competitive compensation package including a base salary and commission structure will be offered to the successful candidate based upon their background and experience.