Key Responsibilities1. Sales Strategy & Business Growth

• Develop and execute sales strategies to achieve revenue and gross margin targets.
• Maintain strong pricing discipline to protect profitability.
• Ensure a minimum 3x sales pipeline coverage at all times.
• Drive new customer acquisition across Enterprise, Government, SMB, and Channel segments.
• Prepare sales forecasts, budgets, and performance plans.

2. Team Leadership & Performance Management

• Lead, mentor, and manage the sales team to ensure achievement of targets.
• Define KPIs and conduct regular performance reviews.
• Provide coaching, training, and development to strengthen team capabilities.

3. Key Account & Customer Relationship Management

• Manage and grow relationships with key and strategic customers.
• Lead negotiations and close high-value enterprise and government deals.
• Ensure high levels of customer satisfaction and long-term partnerships.

4. Market Intelligence & Reporting

• Monitor market trends, competitor activities, and customer behavior.
• Analyse sales performance and prepare regular reports for senior management.

5. Cross-Functional Coordination & Compliance

• Coordinate with operations, finance, and marketing teams to ensure smooth execution of sales activities.
• Ensure compliance with company policies, pricing structures, and credit controls.
• Drive continuous improvement of sales processes, systems, and CRM usage.

Qualifications & Key Skills

• Bachelors degree in Business Administration, Marketing, or a related field.
• Minimum 5+ years of UAE sales experience in Office Automation, MFPs, IT Hardware, or Managed Print Services.
• Strong knowledge of the UAE market is mandatory.
• Background in trading, distribution, or B2B sales is preferred.
• Proven track record of consistently exceeding sales targets.
• Strong leadership, negotiation, and deal-closing capabilities.
• Excellent communication, presentation, and interpersonal skills.
• Data-driven mindset with strong analytical abilities.
• Proficiency in MS Office and CRM systems.