WHAT WE’RE LOOKING FOR

· At least 4 years of B2B sales experience, with a history of hitting and exceeding targets.
· A confident communicator who’s comfortable selling over the phone and in person.
· Someone organised, commercially aware, and ready to spot new opportunities.
· Experience in exhibitions or international sales is helpful but not essential.
· Someone who knows the beauty industry or has a real interest in it experience with beauty, cosmetics, or personal care brands would be a big plus.

WHAT’S IN IT FOR YOU

· Competitive salary, plus bonus and uncapped commission once you hit target.
· A chance to travel internationally to major beauty exhibitions.
· Clear opportunities to progress as part of a fast-growing, award-winning team.
· A supportive and dynamic working environment in our Coventry office.
If you’re looking for a sales role where you can make an impact, work with exciting beauty brands, and be part of a growing exhibition, we’d love to hear from you. Apply today!
Job Types: Full-time, Permanent
Pay: Up to £40,000.00 per year

Additional pay:

• Bonus scheme

Benefits:

• Canteen
• Casual dress
• Company events
• Company pension
• Free parking
• Health & wellbeing programme
• On-site parking

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Coventry CV1 2TT: reliably commute or plan to relocate before starting work (required)

Application question(s):

• This role is office-based with some travel requirements. Please only apply if you are comfortable with both aspects.

Education:

• GCSE or equivalent (required)

Experience:

• Business to Business Sales: 4 years (required)

Work Location: In person
Reference ID: Sales Manager at BtoB Events Ltd

WE’RE LOOKING FOR A TALENTED SALES MANAGER TO JOIN OUR TEAM AT BTOB EVENTS LTD, WHERE YOU’LL BE RESPONSIBLE FOR STAND AND SPONSORSHIP SALES FOR THE TONES OF BEAUTY EXHIBITION, THE UK’S ONLY MULTICULTURAL BEAUTY TRADE SHOW.

You’ll be working with beauty brands from around the world from skincare and makeup to haircare, fragrances, and spa equipment — helping them grow in the UK market.
Please note: This is a full-time, office-based role in Coventry. Remote or hybrid working is not available for this position.

WHAT YOU’LL BE DOING

· Building relationships with new and existing clients, mainly beauty brands looking to exhibit at Tones of Beauty.
· Pitching and closing deals for exhibition space and sponsorship.
· Managing a strong pipeline of leads we have a solid CRM and marketing team generating enquiries for you.
· Attending competitor exhibitions and meeting clients face-to-face — including international trips to major shows like Cosmoprof in Italy and Beautyworld Middle East in Dubai (3–4 trips a year).
· Working closely with our marketing team to share industry insights and help drive the sales effort.