Sales Manager
Job Description
Responsible to: Chief Executive
Direct Reports: None
Key relationships: Rooms and Revenue Manager, Marketing Manager, Human Resources Manager, Finance Manager, Hospitality Manager
Key Performance Indicators: Increase in corporate accounts, conference sales, successful RFP completion, attraction of new local and national and international clients, compilation of strategic sales plans in line with the overarching business strategy,

JOB SUMMARY:

The Hotel Sales Manager is responsible for driving revenue growth by developing and executing strategic sales plans to attract new business and retain existing clients. This role focuses on promoting the hotel’s services and facilities to corporate clients, event planners, travel agencies, and other potential customers. The ideal candidate is a dynamic, results-driven professional with strong interpersonal skills and a deep understanding of the hospitality industry.

QUALIFICATIONS:

• Bachelor’s degree in Business, Hospitality Management, or a related field would be preferred, however it is not essential
• Minimum of 3–5 years of experience in hotel sales or a similar role.
• Proven track record of meeting or exceeding sales targets.
• Strong negotiation, communication, and presentation skills.
• Proficiency in CRM software and Microsoft Office Suite.
• Ability to work independently and as part of a team.
• Knowledge of local market and industry trends is a plus.

• Develop and implement sales strategies to achieve revenue targets across all market segments (corporate, leisure, group, and events).
• Identify and pursue new business opportunities through networking, cold calling, and attending industry events.
• Maintain relationships with existing clients to ensure repeat business and customer satisfaction.
• Prepare and deliver compelling sales presentations and proposals.
• Collaborate with the marketing team to create promotional materials and campaigns.
• Conduct site inspections and hotel tours for potential clients.
• Monitor market trends and competitor activity to adjust strategies accordingly.
• Manage and update the customer relationship management (CRM) system.
• Prepare regular sales reports and forecasts for senior management.
• Coordinate with operations and event teams to ensure seamless execution of client bookings.
• Monitor and comply with all company and legal statutory requirements
• Must attend all H&S, Fire and Food Training as directed by the Line Manager.
• Ensure that while you undertake your role you abide by the Health and Safety at Work Act 1974 and safe systems of work appropriate to your role.
• In the use of the Club’s nominated chemicals, it is your responsibility to comply by COSHH.
• Understand the importance of adhering to company policy with reference to Hazard spotting, first aid reporting, and reporting accidents.