ey Responsibilities

• Plan, execute, manage, and optimize lead-generation campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Develop and implement performance marketing strategies aligned with company sales and revenue targets.
• Generate high-quality leads for Business Setup, Real Estate, Accounting & Taxation, VAT, Corporate Tax, AML, PRO Services, and related services.
• Conduct audience research, competitor analysis, keyword research, and market analysis to improve campaign performance.
• Monitor key performance metrics including CPL, CTR, Conversion Rate, ROAS, Lead Quality, and Cost per Acquisition.
• Continuously optimize campaigns, budgets, bidding strategies, audiences, keywords, and placements.
• Conduct A/B testing of ad creatives, ad copy, landing pages, audiences, and campaign strategies.
• Work closely with the sales, content, and design teams to improve lead quality and conversion rates.
• Develop and manage retargeting campaigns to maximize conversions from existing website visitors and leads.
• Set up and monitor conversion tracking using Google Analytics (GA4), Google Tag Manager, Meta Pixel, and other tracking tools.
• Analyze customer journeys and marketing funnels and identify opportunities for improvement.
• Prepare weekly and monthly performance reports with clear insights, recommendations, and action plans.
• Manage marketing budgets effectively and ensure campaigns deliver maximum ROI.
• Stay updated with the latest changes, trends, tools, algorithms, and advertising policies across Google and Meta platforms.

ey Responsibilities

• Plan, execute, manage, and optimize lead-generation campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Develop and implement performance marketing strategies aligned with company sales and revenue targets.
• Generate high-quality leads for Business Setup, Real Estate, Accounting & Taxation, VAT, Corporate Tax, AML, PRO Services, and related services.
• Conduct audience research, competitor analysis, keyword research, and market analysis to improve campaign performance.
• Monitor key performance metrics including CPL, CTR, Conversion Rate, ROAS, Lead Quality, and Cost per Acquisition.
• Continuously optimize campaigns, budgets, bidding strategies, audiences, keywords, and placements.
• Conduct A/B testing of ad creatives, ad copy, landing pages, audiences, and campaign strategies.
• Work closely with the sales, content, and design teams to improve lead quality and conversion rates.
• Develop and manage retargeting campaigns to maximize conversions from existing website visitors and leads.
• Set up and monitor conversion tracking using Google Analytics (GA4), Google Tag Manager, Meta Pixel, and other tracking tools.
• Analyze customer journeys and marketing funnels and identify opportunities for improvement.
• Prepare weekly and monthly performance reports with clear insights, recommendations, and action plans.
• Manage marketing budgets effectively and ensure campaigns deliver maximum ROI.
• Stay updated with the latest changes, trends, tools, algorithms, and advertising policies across Google and Meta platforms.