Looking for a sales leadership role that lets you lead with excellence at a respected, well-established dealership?
Watkin Motors Ford – Canada’s Oldest Established Ford Dealership located in beautiful Vernon, BC has a rare opportunity for the right candidate.Our current Sales Manager has been promoted to General Manager, so we are seeking a Sales Manager to lead our driven and reputable team. We believe in great relationships with our guests, team members, and suppliers. We have achieved President’s Award, Ford’s highest recognition for customer satisfaction and successful business operations, 24 times! A family-run organization since 1962, our roots run deep within our community as we celebrate 110 years in business in 2025.

KEY ACCOUNTABILITIES

· Lead the variable departments (New, Used, F&I) with hands-on coaching and support for the sales and finance teams.
· Analyze sales & inventory trends to ensure the right mix of new and used vehicles, optimized for market demand and turnover, while maximizing profitability.
· Appraisals, purchasing, reconditioning, and marketing of used vehicles.
· Drive recruitment, training, and performance management while developing future talent.
· Champion a culture of excellence through action and results.
· Focus on repeat and referral business using Dealership CRM systems.
· Build lasting customer relationships that create loyalty and referrals.
· Stay up-to-date on manufacturer programs, products, and promotions, sharing updates with the team.
· Assist in forecasting unit sales, profits, and expenses for New and Used departments.
· Collaborate across the dealership to identify opportunities and resolve issues.

QUALIFICATIONS

• 3–5 years of progressive experience in automotive sales and finance, including leadership roles.
• Ford experience is a strong asset.
• Proven ability to lead and build a cohesive team by motivating, inspiring, and engaging employees.
• Collaborative team player committed to working with leadership and staff to align goals and drive results.
• Strong analytical and decision-making skills with a focus on continuous improvement.
• Results-driven, with excellent planning, organization, and execution skills, consistently meeting or exceeding targets.
• Exceptional customer service and communication skills, demonstrating tact, empathy, and professionalism with both guests and employees.
• Post-secondary education in dealership management, business, or a related field is considered an asset.
• A valid Driver’s Licence

The Sales Manager will lead all aspects of the variable operations, driving business growth, profitability, and an exceptional customer experience. The ideal candidate is results-driven, with a proven history of success and a hands-on leadership style that directly influences outcomes. A minimum of 3+ years in a sales management role is preferred, and Ford training is considered an asset.