West Fraser Electro Mechanical operates out of a 29,000 – square-foot facility in Prince George, BC, and is proud to be a trusted partner to the mining, pulp & paper, forestry, municipal, and transportation sectors across Western Canada.
We specialize in the precision repair, rebuild, and manufacture of electric motors and replated components – with a reputation for quality, speed, and reliability. But it’s our people who set us apart. At West Fraser, we believe in thinking creatively, acting with integrity, and working together to deliver outstanding results. Our team is built on a foundation of deep technical expertise, strong mentorship, and a shared commitment to safety, innovation, and continuous improvement. Whether we’re solving complex motor challenges or streamlining turnaround times, we bring energy, accountability, and pride to everything we do.

WHAT YOU WILL BE RESPONSIBLE FOR:

• Leading with vision – Work closely with the General Manager and Marketing Manager to shape and execute our go-to-market strategy, covering pricing, product mix, customer segments, and promotional channels.
• Driving sales performance – Build tailored sales plans for each Account Manager and oversee execution to ensure goals are met or exceeded.
• Owning the numbers – Track KPIs and performance metrics that tell the story of our progress—and use them to keep the team focused and effective.
• Quoting and closing – Lead proposal development for large or strategic projects and standardize quote processes to deliver speed and consistency.
• Coaching a winning team – Inspire, develop, and support the inside and outside sales team through hands-on mentorship, performance management, and succession planning.
• Being the customer’s voice – Actively gather and respond to customer feedback, lead root cause reviews, and implement meaningful improvements.
• Streamlining operations – Manage pricing tools, CRM use, ITO workflows, and daily sales operations to ensure fast, accurate service every time.
• Growing the business – Pursue new markets and accounts, build relationships, and spot opportunities to offer new or expanded services.
• Collaborating across departments – Work with leadership and support teams on reporting, budgeting, inventory, vendor relationships, and quality assurance.