Sales & Marketing - Director

at  Cypress Mountain

Location: Cypress Mountain Resort
6000 Cypress Bowl Road, West Vancouver, BC V7V 3N9
604-926-5612 www.cypressmountain.com
Department: Marketing
Status: Full Time/Year-Round (FTYR)
Reports To: President & General Manager
Start Date: February 2025
The Director of Sales & Marketing for Cypress Mountain plays a pivotal role in developing and executing
strategic marketing initiatives to enhance brand visibility across multiple channels, drive revenue growth, and
create an engaging experience for our guests. This is a senior leadership position, based at the resort and
reporting to the General Manager, working across resort teams to ensure that a unified brand message and
sales strategy flows throughout all channels and maximizes revenue. The ideal candidate will have a proven
track record in both sales and marketing as well as exceptional leadership skills, to guide a team towards
achieving both short-term and long term business objectives.
DUTIES & RESPONSIBILITIES (include but not limited to the following):
Develop and implement comprehensive marketing plans aligned with Cypress Mountain’s overall
business objectives.
Lead, mentor and manage the resort marketing team and marketing efforts, setting performance
targets and providing guidance, training and professional development.
Work collaboratively with senior leaders to identify growth opportunities through new activities and
experiences.
Serve as brand manager to ensure a clear brand vision across the organization and alignment of the
guest experience across all touchpoints.
Lead product development across core activities including pricing strategy and optimization.
Oversee the creation of marketing campaigns, both digital and traditional, ensuring consistency and
alignment with the brand and business objectives.
Lead the planning and execution of targeted promotions to drive seasonal products, events, and special
offers.
Manage digital marketing efforts, including website content, SEO, social media, app, and email
campaigns.
Work collaboratively with sales teams from around the mountain, to support alignment on revenue
generation.
Guide event ideation and activation to enhance the guest experience.
Build and manage the marketing budget effectively, optimizing spending to achieve maximum ROI.
Establish and monitor KPIs and performance metrics to ensure revenue targets are met, overseeing the
sales pipeline and ensuring efficient conversion rates.
Develop and manage partnerships to enhance the guest experience, increase marketing reach, and
support the Cypress brand.
Work closely with cross-functional teams, including product development, Guest Services, and
Accounting, to align sales and marketing efforts with overall business goals.
Lead media outreach and PR efforts including crisis communication and serve as resort spokesperson.
Represent Cypress Mountain in community and industry organizations.

Embrace the company’s core values:
o K.R.P. – Kindness, Respect and Professionalism in every interaction
o L.E.A.D.- Long Term Thinking, Excellence in Execution, Attitude is Everything and Develop Great
People

QUALIFICATIONS/COMPETENCIES:

7+ years of progressive experience in marketing, with at least 3 years in a leadership role.
Experience in the ski resort, outdoor recreation, hospitality, or tourism industry is highly desirable.
Strong understanding of digital and traditional marketing channels.
Exceptional communication and interpersonal skills.
Analytical mindset with the ability to interpret data and make strategic recommendations.
Passion for outdoor activities and intermediate or advanced skiing and snowboarding ability is an asset.
Excellent leadership skills.
Proficient in Microsoft Office.
Excellent time management and organizational skills.
Ability to multi-task in a fast-paced environment.
Well organized, punctual, hardworking, self-motivated, and outgoing.
Ability to remain organized and courteous when under pressure.
Excellent interpersonal skills, problem solving and decision-making skills.
Adaptable to work effectively in a diverse and ever-changing working environment.

Please refer the Job description for details