Doing business to business, person to person. Payworks is a leading workforce management solutions provider and multi-year winner of the Canada’s Best Managed Companies program. We are proud to be Canadian owned and operated as well as committed to developing world-class products and providing a progressive workplace culture where Doing Right by People is our purpose.
With clients of all sizes from coast to coast and more than 600 employees, we currently have an exciting opportunity on our Marketing team for the right candidate. Because when it comes to great people, there’s always room for one more.

DOING RIGHT BY PEOPLE – IT’S WHAT WE DO

Reporting to the Senior Manager, Marketing, the Sales & Marketing Enablement Specialist is responsible for developing impactful content and tools that drive sales team confidence, improve competitive win rates, and strengthen product awareness.
This highly collaborative, hands-on role is ideal for someone who can translate marketing messages and product details into clear, actionable resources that sales teams actually use. You’ll rally the sales organization around consistent messaging, equip them with the right tools at the right time, and help ensure our story is told effectively in every client interaction. Working closely with Marketing, Sales, and Product, you’ll shape positioning, build enablement assets, and make sure our messaging is aligned across all channels.

WE ARE PROUD TO SUPPORT A FLEXIBLE WORK PLAN THAT RECOGNIZES THE DIVERSE NEEDS AND LIFESTYLES OF OUR PEOPLE. THE SALES & MARKETING ENABLEMENT SPECIALIST HAS THE OPTION TO WORK FULLY AT THE PAYWORKS HEAD OFFICE IN WINNIPEG OR ON A HYBRID WORK MODEL, WORKING IN THE OFFICE AT LEAST THREE (3) DAYS A WEEK.

Payworks is committed to providing an inclusive, accessible environment, and collaborating with employees, clients and guests to identify and effectively remove barriers, in a manner that respects the principles of independence, dignity, integration, reasonable accommodation and equal opportunity. Payworks welcomes and encourages applications from all persons. Individuals applying for employment with Payworks may request accommodations at all stages of recruitment and employment from Human Resources.
Employees at Payworks’ come from different backgrounds, and we celebrate those differences. We are looking for the best candidate for this opportunity, but do not expect applicants to meet every qualification in order to be considered

• Enable the sales team: You will collaborate closely with Sales and Business Development leaders to uncover team challenges, priorities, and opportunities — then translate those insights into targeted enablement tools, training, and campaigns.
• Shape the message: In partnership with Customer Experience (CX), Product Marketing, and Product Management team, you’ll lead the development and refinement of foundational documents, including master positioning and messaging pillars, and buyer and user personas. Maintain and update a centralized messaging repository to ensure version control and easy access for all stakeholders.
• Create impactful content: In consultation with sales leaders and Product Marketing, develop product marketing assets such as brochures, one-pagers, customer stories, case studies, and competitive battle cards. Partner with Communications and Creative Services to develop net-new assets related to product marketing that are visually compelling, brand-aligned, and suitable for multiple channels.
• Support thought leadership: Collaborate with Communications to produce engaging content for blogs, social media, webinars, and external channels.
• Measure and improve: Track enablement impact through asset usage, surveys, and feedback, using insights to continuously evolve strategies. Collaborate with Customer Service to develop customer-facing enablement assets (e.g., onboarding guides, playbooks) and iterate based on adoption metrics and user feedback.