THE AGILE STORY

We’re Agile, an award-winning marketing, events and branding agency in the publishing, sports and cultural sectors. We are committed to bringing stories to life, with a niche for running marketing campaigns and prizes in the cultural and sporting sectors. For a small team, we make a big impact and are adding new projects to our portfolio all the time. We currently run or manage The An Post Irish Book Awards, The Carnegies, The Golf Course Awards, The Charles Tyrwhitt Sports Book Awards & The Wainwright Prize, and are retained by many more cultural organisations in the UK & Internationally. We also have a stand-alone branding proposition, with ambitious growth targets for the coming year.
Founded in 2004, we are a young and vibrant creative agency, with ambitious growth plans. We have recently broadened our proposition at home and abroad, taking on several new projects. The next 12 months are especially important, with several of our recurring projects seeking sponsorship, and plans being drawn up for a couple of brand-new international prize programmes.
We are looking for an ambitious Sales & Marketing Manager to support the growth of the agency at a pivotal time. The successful candidate will lead sponsorship and business development conversations, and will be responsible for the strategic direction of Agile’s marketing campaigns, ensuring the KPI’s are met and exceeded at all times.

THE ALL IMPORTANT ROLE

We are recruiting for a Sales & Marketing Manager, to take on dual responsibility for securing sponsorship and new business opportunities, as well as developing and executing marketing strategies that drive brand awareness, client engagement and business growth. This role requires a target-driven candidate with a commercial mindset and will involve taking ownership of the agency’s sales and marketing strategies.
The Sales & Marketing Manager will work closely with the Managing Director on all areas of sales, sponsorship, and business development, while collaborating with creative and project leads to ensure marketing activity reflects the agency’s vision and client priorities. The role combines strategic planning with hands-on execution—using data and performance insights to refine approaches, drive visibility, secure new business and strengthen existing client relationships. Success will primarily be measured by delivering against sales targets and marketing metrics, such as increases in consumer reach and engagement across key projects.

WHAT YOU’LL BE DOING:

• Leading sponsorship sales across Agile’s portfolio of cultural, sports, and publishing projects — from prospecting and outreach to negotiation and closing deals
• Driving new business development by identifying opportunities, building pipelines, and developing lasting client and partner relationships
• Developing and executing marketing strategies that grow visibility, attract leads, and support sponsorship and event ticket sales
• Management of the digital team, ensuring web & social campaigns deliver against KPIs.
• Creating compelling sales and marketing collateral — proposals, pitch decks, case studies, and campaign reports
• Tracking and reporting on sales and marketing performance, using data insights to refine strategies
• Supporting our Project Director in planning and delivering high quality events
• Organising, promoting and delivering marketing content for clients & sponsors
• Developing media buying plans, to include SEO strategy, PPC ad campaigns etc.
• Identify mutually-beneficial media partnerships to boost each campaigns reach, engagement and credibility
• Manage sponsor relationships, liaising with brand agencies to support and enhance sponsors activation plans
• Identify social collaborations and gifting partnerships for Agile’s roster of events.
• Working closely with project and creative leads to align campaigns with client priorities and Agile’s brand positioning
• Representing Agile at networking events, client meetings, and industry conferences.
• Monitoring market trends and competitor activity to stay ahead of opportunities in the cultural, publishing, and sports sectors
• Playing an active role in shaping Agile’s growth, helping the team reach ambitious commercial and creative goals