SALES REPRESENTATIVE – NORTH TORONTO ( BARRIE)

Status: Full-Time, Permanent
Reports To: Sales Manager
Salary: Commensurate with Experience
Position Overview: Pelee Island Winery is seeking an experienced and motivated Sales Representative to manage and grow sales in the Niagara region. This territory is a high priority area and will involve working closely with LCBO stores, grocery retailers, restaurants, and licensed establishments to promote the Pelee Island Winery brand. The ideal candidate has a strong background in wine or beverage sales, deep understanding of the Niagara market, and a passion for building customer relationships.

• Develop and manage sales accounts in the North Toronto region, including LCBO stores, licensed restaurants, hotels, and grocery chains.
• Execute regular sales calls, conduct product tastings, and deliver staff training to retail and licensee partners.
• Monitor retail inventory and ensure appropriate stock levels and merchandising standards.
• Meet or exceed sales targets by identifying and capturing new business opportunities.
• Represent the brand at industry events, tastings, and consumer-facing promotional activities within the market.
• Report on territory performance, market trends, and competitor activity.
• QualificationsMinimum 2 years of sales experience, ideally in wine, beverage alcohol, hospitality, or CPG.
• Strong understanding of the Niagara market and local business landscape.
• Proven ability to build and maintain strong client relationships.
• Excellent communication and presentation skills.
• Valid Ontario Driver’s License and access to a reliable vehicle.
• Smart Serve certification (or willingness to obtain).
• Bilingualism is an asset, but not required.
• Physical & Travel RequirementsMust be able to lift up to 20kg (cases of wine) and stand for extended periods at tastings and events.
• Frequent travel within North Toronto and surrounding area; occasional evening or weekend events.
• Ideal candidate would have wine sales experience and currently reside in the Barrie region.
• Why Join Us?Be part of a passionate team representing one of Canada’s premier wineries. The territory offers immediate opportunities for sales growth, strong market engagement, and career development.
  Job Type: Full-time
  Pay: From $40,000.00 per year

Additional pay:

• Bonus pay
• Commission pay

Benefits:

• Dental care
• Extended health care
• Life insurance
• Vision care

Schedule:

• Monday to Friday

Application question(s):

• Are you located in the Barrie Region?

Language:

• English (preferred)

Work Location: In perso