Are you ready to join a team recognized as a Platinum Certified Canada’s Best Managed Company and one of BC’s Top Employers? As part of Wesgroup Equipment, a trusted name in the industry, Westerra Equipment has been selling, renting, and servicing equipment across Alberta and British Columbia. We offer a wide range of equipment for industries like warehousing, milling, construction, drilling, and environmental processing. Join our team of People-Focused Problem Solvers and build a career where your contributions truly make a difference!
This is a dynamic outside sales opportunity with three specialized roles across our Construction, Horizontal Directional Drills (HDD), and Rentals divisions. Each role is designed for a highly motivated, results-driven professional with a hunter mentality who thrives in a field-based, face-to-face selling environment. Whether you’re focused on heavy equipment solutions in construction, cutting-edge HDD technology, or flexible rental offerings, you’ll be responsible for identifying and developing new business opportunities, building strong client relationships, and strategically growing your territory. If you’re a confident self-starter looking to make a meaningful impact and drive growth in one of these key sectors, we invite you to join our team.

Key Responsibilities:

• Actively pursue and seek out equipment, services and support business in order to meet and exceed sales objectives.
• Use effective prospecting techniques including cold calling, scheduled follow ups and qualification of leads for equipment, rentals, service and parts.
• Develop and/or maintain strong business relationships with clients and others in the industry.
• Identify creative solutions to meet and exceed client expectations.
• Conduct product demonstrations and sales presentations in a professional manner.
• Able to clearly articulate features, services and benefits that are in line with customer needs.
• Create proposals and quotations in a professional manner that is consistent with the company brand.
• Successfully negotiate and close deals.
• Utilize online resources to maintain accurate records of sales calls, prospect interactions, client files and sales activity information.
• Regularly provide detailed and accurate sales activity information to the Sales Team Leader.
• Work closely with others in the business to ensure a team approach to achieve and maintain high levels of client service.
• Travel for in-person meetings with customers.
• Other duties, as assigned.

KNOWLEDGE, SKILLS AND ABILITIES:

• Knowledge of the sales process and proven decision-making abilities.
• Prior experience representing and selling industry leading high-value, high tech construction and earthmoving machinery, is considered an asset.
• Experience collaborating with other departments, for example construction equipment service, repair and parts operations.
• Ability to develop, maintain and manage strong customer relationships.
• Strong negotiation skills and high level of customer focus.
• Ability to function efficiently in a team-orientated, collaborative work environment.
• Results driven.
• Excellent presentation and communications skills.

TRAINING, EDUCATION AND EXPERIENCE:

• 3-5 years of successful sales experience in sales.
• Post-secondary education in a related discipline will be an asset.
• High school diploma.
• Candidates must meet all applicable insurance requirements, including possessing a valid driver’s license, maintaining a satisfactory driving record, and demonstrating verifiable experience operating vehicles of similar capacity.

Values:

• Build trust – with customers and each other.
• Be a team player – commit to working together to win.
• Be customer-focused – “wow” customers so they become raving fans.
• Support community – care for our people, our community and our planet.
• Deliver results – know what you need to do and get it done.

Working Conditions: The Sales Representative is based out of the Edmonton office and works 40 hours on average per week Monday to Friday. Regular local travel and some travel to the US will be expected.
Privacy Notice for Job Applicants: By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at careers@westerraequipment.com.
Selection Process Notification: Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Westerra Equipment.
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• Actively pursue and seek out equipment, services and support business in order to meet and exceed sales objectives.
• Use effective prospecting techniques including cold calling, scheduled follow ups and qualification of leads for equipment, rentals, service and parts.
• Develop and/or maintain strong business relationships with clients and others in the industry.
• Identify creative solutions to meet and exceed client expectations.
• Conduct product demonstrations and sales presentations in a professional manner.
• Able to clearly articulate features, services and benefits that are in line with customer needs.
• Create proposals and quotations in a professional manner that is consistent with the company brand.
• Successfully negotiate and close deals.
• Utilize online resources to maintain accurate records of sales calls, prospect interactions, client files and sales activity information.
• Regularly provide detailed and accurate sales activity information to the Sales Team Leader.
• Work closely with others in the business to ensure a team approach to achieve and maintain high levels of client service.
• Travel for in-person meetings with customers.
• Other duties, as assigned