JOB SUMMARY:

BYD by 1826 is seeking a highly driven and experienced Sales Training & Performance Manager to lead and execute our end-to-end sales training strategy for both BYD and DENZA car sales consultants (SCs). Reporting directly to the Chief Sales Officer (CSO), this role is pivotal in building a high-performing sales force through structured training, continuous evaluation, and ongoing development initiatives.
The ideal candidate will have a deep understanding of automotive sales, learning principles, and performance coaching. You will be responsible for equipping our SCs with strong product knowledge, sales skills, and competitive insights across all locations – including Suntec, Zhongshan, and our upcoming launches at Waterway Point, Centrepoint, and IMM.

REQUIREMENTS

• At least 5 years of experience in automotive sales or sales training.
• Proven experience in designing and conducting sales training programs.
• Strong understanding of car dealership operations, customer journey, and sales lifecycle.
• Excellent communication and coaching skills; fluent in English and Mandarin.
• Highly organized, self-driven, and able to travel between showroom locations.

PREFERRED QUALIFICATIONS:

• Certification in Sales Training / Learning & Development / Automotive Retail preferred.

1. Training & Development

• Design and deliver structured onboarding programs for new SCs (both BYD and DENZA brands).
• Conduct regular in-person and digital training workshops to enhance product knowledge, sales techniques, and compliance.
• Maintain updated knowledge on BYD, DENZA, and competitor car models to prepare relevant training content.