It’s fun to work in a company where people truly BELIEVE in what they’re doing!
Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.
This is a hybrid role (3 days a week) out of our Atlanta (Buckhead), GA office.
The Enterprise CRM & Sales Platform Team is focused on driving efficiency, scalability, and alignment across the Company’s support, sales, and marketing platforms. This team partners with Business Units to unify systems, standardize processes, and implement consistent procedures that support seamless integration and long-term growth. By leveraging well-defined product roadmaps, maintaining high data quality standards, and optimizing cloud capabilities, the team ensures that platform solutions are guided by strategic input from key stakeholders and aligned with enterprise-wide objectives.
Job Summary:
We are seeking a strategic, business-savvy Salesforce Cross-Cloud Product Manager will be responsible for owning and evolving the roadmap across Sales Cloud, Service Cloud, Marketing Cloud Account Engagement (Pardot), and associated tools that enable GTM teams. This role ensures effective use, adoption and business value of One CRM across multiple portfolios and business units.
Primary Responsibilities:

Product Strategy & Ownership

• Own the end-to-end Salesforce product roadmap across Sales, Service, Marketing, and Success functions.
• Champion platform-wide cohesion — from lead-to-revenue, case management, to lifecycle marketing and customer engagement.
• Identify and prioritize cross-cloud capabilities (e.g., data sharing, Einstein AI, Flow automation, campaign orchestration).

Sales Tools & GTM Platform Responsibilities

• Own the roadmap and business alignment for integrated sales tools such as SalesLoft, lead routing tools, Salesforce Inbox, web calendars and more
• Collaborate with Sales Operations & Enablement teams to ensure tools support for outbound prospecting, lead prioritization and rep productivity.
• Define business requirements and evaluate add-on-sales solutions that enhance pipeline generation and conversion
• Ensure integrated experiences between Salesforce and tools for logging, email cadences, task management and lead contact enrichment
• Partner with Marketing on lead-to-account matching, campaign influence tracking and alignment of sales engagement activities

Platform Enablement & Governance

• Define standards for usability, data governance, security, and scalable architecture.
• Collaborate with Admins and CRM Specialists on configuration, rollout, and adoption.
• Promote clean, governed, and extensible processes.

Technical Partnership

• Work with Admins, Developers, and Architects to execute roadmap initiatives.
• Manage tradeoffs between user needs, constraints, and scalability.
• Evaluate third-party apps, integrations, and emerging Salesforce tools.

Manage Platform thru KPI’s - assess user adoption, process efficiency, data quality, platform health, and business impact across Sales, Service, and Marketing Clouds.

• User Adoption & Engagement
• Process Efficiency & Automation
• Data Quality
• Platform Health & Governance
• Cross-Cloud Integration Metrics

Skills & Competencies:

• Deep understanding of Salesforce ecosystem including Sales Cloud, Service Cloud, and Marketing Cloud (Pardot).
• Strong analytical skills with ability to connect business strategy to platform architecture.
• Experience with B2B GTM processes (lead generation, account-based marketing, funnel analysis).
• Demonstrated ability to prioritize and manage complex, cross-functional projects.
• Excellent communication and stakeholder engagement skills across technical and business teams.
• Ability to drive user adoption strategies and influence change across diverse business units.
• Familiarity with Agile methodologies, Jira or similar backlog management tools.

Minimum Qualifications:

• Bachelor’s degree in Business, Marketing, Information Systems or related field.
• 10+ years experience in Cloud Integrations/Platform to Platform Integrations.
• 5+ years Experience with Sales Cloud, Service Cloud, Pardot with at least two Salesforce Cloud integrations (Sales + Service or Sales + Marketing).
• Strong stakeholder engagement and platform roadmap management skills working across enterprise-level systems in a highly matrixed or M&A organization.
• Familiar with Salesforce Flow, permissions, and AppExchange ecosystem.

Preferred Qualifications:

• Salesforce certifications (e.g., Salesforce Administrator/Service Consultant, Platform App Builder, or Pardot Specialist).
• Experience with iPaaS platforms (e.g., MuleSoft, Zapier) or API-based integrations.
• Customer Success tool familiarity.
• Prior experience in the fintech, SaaS, or payments industry strongly preferred.
• Experience integrating SalesLoft, ZoomInfo, Pardot, or similar GTM tools.

Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.

• Own the roadmap and business alignment for integrated sales tools such as SalesLoft, lead routing tools, Salesforce Inbox, web calendars and more
• Collaborate with Sales Operations & Enablement teams to ensure tools support for outbound prospecting, lead prioritization and rep productivity.
• Define business requirements and evaluate add-on-sales solutions that enhance pipeline generation and conversion
• Ensure integrated experiences between Salesforce and tools for logging, email cadences, task management and lead contact enrichment
• Partner with Marketing on lead-to-account matching, campaign influence tracking and alignment of sales engagement activitie