EDUCATION AND/OR EXPERIENCE

• 6+ years architecting for customer experience.
• Salesforce certification for Data Cloud Consultant, with certifications for Marketing Cloud and CRM highly recommended.
• Working knowledge of key digital marketing capabilities – customer identity/context, data management, marketing analytics, marketing automation and orchestration, decision engines/offer engines/personalization, multi-channel activation, customer engagement.
• High level understanding of service based use cases, trends, and insights.
• Experience with auditing and assessing the maturity of a customer’s CX technology stack and ability to provide improvement recommendations.
• Experience with designing marketing or CX technology stack transformation roadmaps for scale.
• Experience with stack optimization and consolidation.
• Experience with complex data structures, data modeling and databases (typical marketing, sales, service data and data structures). Ability to provide best practice guidance on data management and integrations (APIs, file-drops, etc.).
• Demonstrated track record in learning new technologies quickly.
• Experience leading discoveries, gathering technical requirements, and executing a solution based on system best practices, platform limitations, and client ability to maintain.
• Excellent communication skills, written, verbal and interactive when online.

ABOUT THE ROLE

A Data Cloud consultant for our CX Practice is a strategic position to our customers, with a focus on the implementation and value realization of Salesforce Data Cloud. This role defines the technical architecture and solutions to help our customers realize their customer experience strategies, in order to improve their current state and address their future growth and scale.

ESSENTIAL FUNCTIONS:

• Work as part of an overall delivery team to produce a stellar customer experience.
• Ensure that the final solution delivers business value in a meaningful and measurable way. With business oriented end users, the user experience within Data Cloud or through Data Cloud driven interfaces is critical.
• Play a technical role in evaluating new business feature requests, considering the customer’s current and future-state technology landscape.
• Ability to guide product selection and/or marketing technology stack roadmaps for Salesforce solutions and provide similar input for non-Salesforce solutions.