Job Type: Permanent
Work Model: Hybrid
Reference code: 130445
Primary Location: Toronto, ON
All Available Locations: Toronto, ON

POSITION OVERVIEW

We are seeking a highly skilled Lead with deep expertise in Salesforce Marketing Cloud (SFMC) to design, build, and optimize multi-channel customer journeys that drive engagement, retention, and revenue. This role requires a blend of technical development skills, CRM strategy, and strong communication abilities to collaborate cross-functionally and deliver measurable business outcomes.
The ideal candidate is a Salesforce Marketing Cloud power user, adept in Journey Builder, Automation Studio, SQL query building, and email development (HTML/CSS), with additional knowledge of other CRM platforms such as Adobe Journey Optimizer. They must also excel at managing multiple client expectations simultaneously, ensuring high-quality deliverables while balancing competing priorities.

ENOUGH ABOUT US, LET’S TALK ABOUT YOU

Required

• 5+ years of experience in CRM, marketing automation, or email marketing roles.
• Advanced proficiency in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Content Builder, Email Studio, Mobile Studio).
• Strong SQL skills for segmentation, reporting, and data manipulation.
• Expertise in HTML, CSS, and responsive email design best practices.
• Proven track record of building automated lifecycle campaigns that deliver measurable business results.
• Experience in cross-channel marketing, including SMS, push, and in-app messaging.
• Excellent communication, collaboration, and project management skills.
• Demonstrated ability to manage several client relationships and expectations simultaneously.

Preferred

• Experience with Adobe Journey Optimizer or other enterprise CRM platforms.
• Knowledge of AMPscript and Server-Side JavaScript (SSJS).
• Familiarity with deliverability best practices and email compliance regulations.
• Data visualization/reporting skills using tools like Tableau or Power BI.

Success in This Role Looks Like

• Automated journeys that consistently exceed engagement KPIs.
• Clean, reliable data driving accurate segmentation and personalization.
• Emails and cross-channel campaigns that are visually stunning, accessible, and high-performing.
• Clients and internal stakeholders consistently satisfied with project outcomes, even in high-demand, multi-account environments.
• A CRM environment that is scalable, well-documented, and future-proofed.

OUR PURPOSE

At Deloitte, our Purpose is to make an impact that matters. We exist to inspire and help our people, organizations, communities, and countries to thrive by building a better future. Our work underpins a prosperous society where people can find meaning and opportunity. It builds consumer and business confidence, empowers organizations to find imaginative ways of deploying capital, enables fair, trusted, and functioning social and economic institutions, and allows our friends, families, and communities to enjoy the quality of life that comes with a sustainable future. And as the largest 100% Canadian-owned and operated professional services firm in our country, we are proud to work alongside our clients to make a positive impact for all Canadians.

By living our Purpose, we will make an impact that matters.

• Have many careers in one Firm.
• Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
• Learn from deep subject matter experts through mentoring and on the job coaching

Success in This Role Looks Like

• Automated journeys that consistently exceed engagement KPIs.
• Clean, reliable data driving accurate segmentation and personalization.
• Emails and cross-channel campaigns that are visually stunning, accessible, and high-performing.
• Clients and internal stakeholders consistently satisfied with project outcomes, even in high-demand, multi-account environments.
• A CRM environment that is scalable, well-documented, and future-proofed