SF PO is together with other members of the SF Product Management Team responsible for achieving success of the product. She/He is also together with other members of the SF Product Management Team accountable for effective Product Backlog Management. For this, him/her will cooperate with our main clients (BU’s) and with the Central Business Owner of the Digital Marketing&Lead Generation pillar

• Together with other members of the Salesforce Product Management Team creates, communicates (clarifies) and orders Product Backlog Items on the Product Backlog
• Drives all product-related activities of her/his Scrum Team from stakeholder collaboration, verification, maintenance, operation, experimentation, research and development, and anything else that might be required
• Drives Product Backlog Refinement of her/his Scrum Team
• Is accountable for maximizing the value of the product resulting from the work of her/his Scrum Team
• Supports Product Manager in continuous definition and evolution of the Product Vision and the Product Roadmap, being the owner of the stream that is he/she is reponsible for and, as well, the agents/customer journeys that reflect this stream
• Supports Salesforce Product Manager in maximizing the overall value of the product resulting from the combined work of all Scrum Teams
• Represents her/his Scrum Team in the Salesforce Product Management Team and as well represents the Product Manager in her/his Scrum Team
• Recommended to have experience in SFMC and/or working on digital marketing/customer journeys