EDUCATION

B

• achelor’s degree in Marketing, Business Administration, or related fieldM
• arketing and program management certifications are nice to have

WHAT YOU’LL DO

SAP America, Inc. seeks a Campaign Manager, U.S. Public Services with a strong background in public sector marketing. This person will be responsible for building integrated and industry-specific marketing and campaign strategy aligned to performance targets, working cross functionally with stakeholders to achieve alignment and buy-in on marketing plans, monitoring and analyzing creation and conversion of leads into the marketing and funnel, and developing content that compels customers and prospects and positions SAP’s unique value in the market

EXPECTATIONS AND TASKS:

Working as marketing specialist in support of the US Public Services marketing team, you will have the power to make a real impact. Responsibilities include:

M

• arketing Strategy Development: Develop public sector integrated campaign strategies that align to GTM priorities and performance targetsE
• nd-to-End Campaign Execution: Management of campaigns across various channels with strong attention to detail and collaboration of core stakeholder groups throughout the campaign lifecycleC
• ross Functional Collaboration: Working toward shared outcomes with sales, partners, SMEs, Line-of-Business teams, and moreB
• udget Optimization: Optimize use of funds allocated to maximize pipeline generation and ROIG
• lobal Program Collaboration: Work with Global Marketing to drive local executions and outcomesS
• takeholder Representation: Represent marketing priorities and plans with internal stakeholdersP
• ipeline Impact Measurement: Work with Market Unit Demand Management Lead to represent partner marketing impact in pipeline reportingQ
• BR Collaboration: Support and participate in Quarterly Business Reviews within the patches you supportK
• PI Accountability: Share joint accountability for Market Unit marketing key performance indicator