SBM/BM(Shaping)-COPD-上海 at AstraZeneca

, , China -

Full Time

Start Date

Immediate

Expiry Date

21 Dec, 25

Salary

0.0

Posted On

22 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Customer Insights, Market Research, Brand Planning, SWOT Analysis, Risk Analysis, Promotion Mix, Sales Support, Product Training, Promotional Materials, Market Strategy, Product Knowledge, Therapy Area Knowledge, Market Dynamics, Stakeholder Engagement, Forecasting, Communication Strategies

Industry

Pharmaceutical Manufacturing

Description

1. Deep understanding of customer insightsDeep understanding of customer insights Regular customer visit, frequent sales team interaction Understand the objective of different types of marketing research. Be able to identify research needs and provide clear brief to agenc Analyse agencies’ proposal and identifie right agency for research, manages and monitors research project with agency Analyses and interprets the research data presented to assist in strategic decision 2. Develop brand plan (BP) , brand execution plan (BEP) and long range plan (LRP) Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors. Conducts situation analysis, with input from internal & external stakeholders. Elaborates clear SWOT, resulting in identification of Key Issues . Performs risk analysis and develop mitigation plan, Formulates the Promotion Mix Develops forecasting based on market dynamics for the planning period. Develops positioning and communication strategies. 3. BEP implementation Develop effective selling tools with medical, sales, regulatory team Coordinate the implementation of critical external stakeholder activities including advisory boards, symposia, CME’s, exhibitions, conferences and meetings. Monitors and measures implementation of the plan against agreed measures (i.e. market growth, AZ product growth and market share). Manages the forecasting and inventory process to ensure correct stock levels manage brand A&P to ensure spending under control 4. Supports Sales team to deliver sales objectives & activities Co-ordinates and conducts product training. Develops creative product/brand campaigns reinforcing the positioning. Designs and develops promotional materials reinforcing the product/brand positioning and competitive advantage. Presents clear product and market strategy at cycle meeting to sales team. Evaluates effectiveness of promotional material with field force then conduct Recall Test, and adjusts as necessary. Manages and determines allocation of samples in line with product strategy, where relevant to the market. Plans and conducts field visits with sales team to monitor market dynamics. 5. Demonstrates deep understanding of product knowledge and therapy area knowledge Takes initiative to maintain and upgrade product knowledge through sourcing for product information, reading clinical reports/publications, medical journals. Identifies marketing opportunities based on medical information, market knowledge, and competitor knowledge. Keep up with industry and therapeutic area trend through attending conference, KOL interaction Builds and maintains global AZ network and relationships through attendance of regional/global workshops. Date Posted 22-Sept-2025 Closing Date 25-Sept-2025 AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements. AstraZeneca is a global, science-led, patient-focused biopharmaceutical company. We focus on discovering, developing and commercialising prescription medicines for some of the world’s most serious diseases. But we are more than one of the world’s leading pharmaceutical companies. At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science, challenge convention and unleash your entrepreneurial spirit. To embrace differences and take bold actions to drive the change needed to meet global healthcare and sustainability challenges. There is no better place to make a difference in medicine, patients, and society. An inclusive culture where you will connect different thinking to generate new and valuable opportunities. Where you will find a commitment to lifelong learning, growth and development for all. Our Inclusion & Diversity (I&D) mission is to create an inclusive and equitable environment where people belong, using the power of our diversity to push the boundaries of science to deliver life-changing medicines to patients. Inclusion and diversity are fundamental to the success of our company, because innovation requires breakthrough ideas that only come from a diverse workforce empowered to challenge conventional thinking. We’re curious about science and the advancement of knowledge. We find creative ways to approach new challenges. We’re driven to make the right choices and be accountable for our actions. As an organisation centred around what makes us human, we put a big focus on people. Across our business, we want colleagues to wake up excited about their day at the office, in the field, or in the lab. Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you: to help you realise the full breadth of your potential. Here, you’ll do work that has the potential to change your life and improve countless others. And, together with your team, you’ll shape a culture that unites and inspires us every day. This is your life at AstraZeneca.

Responsibilities

The role involves developing brand plans and executing marketing strategies based on customer insights and market data. It also includes supporting the sales team with training and promotional materials to achieve sales objectives.