Script Writers-Malayalam at Lokal App

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

23 Jun, 26

Salary

0.0

Posted On

25 Mar, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Storytelling, Hook Mastery, Ad Metrics, CTR, Watch Time, Drop-off Rates, Visual Language, Simplification, Trend-Spotting, Pacing, Visual Literacy, Narrative Depth, Creative Prompts, Content Quality Judgment, English Proficiency, Malayalam Proficiency

Industry

technology;Information and Internet

Description

Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns. Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to: Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more) Dostt – Make new friends through voice chats, games, and real, authentic conversations Eaze – A safe space to explore emotional well-being via community-driven support AstroLokal – Instant access to trusted astrologers through audio and chat And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants Script writer- Strong understanding of storytelling in under 60 seconds Ability to write sharp, attention-grabbing openings (hook mastery) Understanding of ad metrics — especially CTR, watch time, and drop-off rates Ability to write for different platforms (Instagram, YouTube, Facebook) and formats (reels, teasers, ads) Knowledge of visual language — understanding how copy translates into visuals and what frames grab attention Ability to simplify messaging and make it relatable Trend-spotting and adapting content style to current formats Basic knowledge of transitions, camera shots, and pacing to visualize scripts better Reads a lot — books, articles, and content from top writers globally — to develop visual literacy and understand narrative depth Actively watches movies, short films, and ads to gain creative references and recognize what works visually and emotionally Ability to work with creative prompts for videos and judge content quality during execution Strong command over two languages minimum — English and their Malayalam language — both written and spoken, to bring cultural nuance and flexibility in writing

Responsibilities

The role involves writing scripts with a strong understanding of storytelling, focusing on creating sharp, attention-grabbing openings for short-form content. The writer must adapt copy for various platforms and formats while understanding key advertising metrics like CTR and watch time.