QUALIFICATIONS AND SKILLS

• Strong understanding of local SEO principles, technical SEO, ranking factors, local search algorithms and best practices.
• Proficiency in using local SEO platforms and other relevant SEO tools [e.g SEMrush, Moz, Yext etc.]
• Excellent understanding of Google Analytics and Search Console.
• Experience with Google My Business & Apple Business Connect management.
• Expertise in search engine optimisation within highly competitive sectors e.g hotels, ecommerce etc
• Experience with voice-activated devices and platforms.
• Excellent written and verbal communication skills.
• Knowledge of HTML and CSS.
• Experience managing external agencies.

ADDITIONAL KEY SKILLS & ATTRIBUTES:

• A strong commitment to staying updated on the latest developments in SEO best practices.
• A ‘can do’ attitude and a positive solution focused mindset and commitment to continuous improvement.
• Resilient, calm under pressure and comfortable dealing with ambiguity.
• Sound judgement and objective logical decision-making skills.
• A dynamic individual who adapts well to change and can thrive in a rapidly growing organisation that continues to evolve.
• Proven track record of delivering to tight deadlines.
• Excellent planning and organisational skills.
• Ability to execute directly at high quality and pace.
• Attention to detail and ability to work independently.
• Excellent drive, enthusiasm and commitment and a keen interest in developing a career in Applegreen.
• Willing to travel ad hoc if required.

ROLE INTRODUCTION:

Established in 1992, Applegreen is a leading convenience roadside retailer in the Republic of Ireland, the UK and the US in both large-scale Motorway Service Areas and Travel Plazas, as well as smaller petrol stations. The business has grown to over €3BN in annual revenue, operating 600 Motorway Service Plazas and forecourt sites internationally and employing over 16,000 people.
Applegreen is in a rapid growth phase and to support this ambitious growth, we are seeking a highly motivated and results-driven Group Search Engine Optimisation Manager to join our team. You will play a pivotal role in in enhancing our online visibility and driving traffic to our business across global maps, search engines, voice assistants, directories and more.
The ideal candidate will have a proven record of increasing organic traffic, conversions and a strong understanding of SEO principles. The successful candidate will be a confident people person who can take ownership and adopt a hands-on approach to their role. This role reports to the Group Head of Digital.

KEY RESPONSIBILITIES:

As Applegreen expands, the responsibilities will evolve and change over time. The core responsibilities will centre around the following areas: