OVERVIEW

We are seeking a skilled and detail-oriented SEO Specialist to join our dynamic digital marketing team. The ideal candidate will have a strong understanding of search engine optimization strategies and techniques, with a focus on improving website visibility and driving organic traffic. This role requires proficiency in various SEO tools and analytics platforms, as well as experience with content management systems. The SEO Specialist will work closely with content creators, web developers, and marketing teams to enhance our online presence and achieve our digital marketing goals.

REQUIREMENTS

• Proven experience in SEO with a strong understanding of search engine algorithms and ranking factors.
• Proficiency in using SEO tools such as SEMrush, Moz, or Ahrefs for analysis and reporting.
• Familiarity with web analytics platforms like Google Analytics and Adobe Analytics for performance tracking.
• Knowledge of HTML, CSS, JavaScript, and WordPress for effective website management and optimization.
• Experience with conversion optimization techniques to enhance user engagement and drive sales.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills to collaborate effectively across teams.
• Experience in managing content management systems (CMS) is preferred.
• A background in digital marketing or related fields is advantageous.
  Job Type: Contract
  Pay: $25.00 - $40.00 per hour
  Work Location: Remot

• Conduct comprehensive keyword research to identify opportunities for content optimization and growth.
• Develop and implement effective SEO strategies to improve organic search rankings across various search engines.
• Optimize website content, including metadata, headings, and images, ensuring alignment with best practices for SEO.
• Perform regular audits of the website to identify areas for improvement in terms of technical SEO and user experience.
• Utilize tools such as Google Analytics, Google Search Console, Adobe Analytics, and Google Tag Manager to track performance metrics and analyze data trends.
• Collaborate with the content team to create high-quality, engaging content that is optimized for search engines.
• Manage link building initiatives to enhance domain authority and improve search engine rankings.
• Stay up-to-date with industry trends, algorithm changes, and emerging technologies related to SEO and digital marketing.
• Assist in the management of social media platforms to drive traffic and engagement through integrated marketing efforts.
• Support e-commerce initiatives by optimizing product pages and enhancing user experience.