Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
CVS Media Exchange is hiring a Search Performance Senior Manager. This role will report to the Director Sales Enablement.
CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

POSITION SUMMARY

The Senior Search Performance Manager is responsible for analyzing and optimizing our CMX supplier sponsored product campaigns to meet their marketing objectives, drive revenue growth, and foster product improvements. This individual will partner closely with sales, account management, media planning and insights and strategy to ensure CMX Private Marketplace campaign KPIs and goals are met. The ideal candidate will be process driven, client focused, detail oriented, and thrive in a start-up environment.

Responsibilities include but not limited to

• Partner with CMX Sponsored Product Technology Vendor and CMX Media Planning team for campaign forecasting and performance.
• Confirm CMX Private Marketplace campaigns are set up for success; review SKU lists, keywords and KPI alignment.
• Monitor performance of CMX Private Marketplace campaigns and drive efforts to improve performance for optimal ROI and supplier satisfaction.
• Identify opportunities to increase supplier investment based on overall performance.
• Participate in business planning objectives with Client Success teams.
• Partner with Sales, Account Management, and Insights and Strategy on client reporting and performance presentations.
• Own CMX office hours agenda setting and planning, participate in Sponsored Product Vendor office hours.
• Define performance and optimization process and best practice guidelines, creating a robust knowledge base for internal/external use.
• Utilize internal and vendor dashboards to analyze opportunities, identify patterns and implement proactive solutions including improvements across the CMX Sponsored Product Platform, tools, and UI.
• Partner with Product and X-functional leadership to identify the evolution of the Search Performance function at CMX.

REQUIRED QUALIFICATIONS

• 7+ years’ experience in media and digital advertising
• 4+ years’ experience with a focus on paid search, retail search, e-commerce and marketplace optimization
• 2+ hands-on-keyboard experience with paid search technology

PREFERRED QUALIFICATIONS

• Retail media experience is a plus
• Experience with Criteo is a plus
• Strong knowledge of keyword bidding strategies, budget cap management and optimization tactics
• Strong analytic and quantitative skills that enable you to use data to develop, validate and measure search campaigns.
• Ability to thrive in, a fast-paced environment
• Great communication and client management skills
• Detail oriented; possessing critical thinking, analytical and problem-solving skills
• Strong problem-solving and troubleshooting abilities
• Proficient with Microsoft Office Suite (Outlook, PowerPoint, Excel)
• Effective time management skills – ability to prioritize and meet deadlines
• A team player with an entrepreneurial spirit.

EDUCATION

Bachelor’s degree in relevant fields or equivalent (HS Diploma + 4 yrs experience) required.

• Partner with CMX Sponsored Product Technology Vendor and CMX Media Planning team for campaign forecasting and performance.
• Confirm CMX Private Marketplace campaigns are set up for success; review SKU lists, keywords and KPI alignment.
• Monitor performance of CMX Private Marketplace campaigns and drive efforts to improve performance for optimal ROI and supplier satisfaction.
• Identify opportunities to increase supplier investment based on overall performance.
• Participate in business planning objectives with Client Success teams.
• Partner with Sales, Account Management, and Insights and Strategy on client reporting and performance presentations.
• Own CMX office hours agenda setting and planning, participate in Sponsored Product Vendor office hours.
• Define performance and optimization process and best practice guidelines, creating a robust knowledge base for internal/external use.
• Utilize internal and vendor dashboards to analyze opportunities, identify patterns and implement proactive solutions including improvements across the CMX Sponsored Product Platform, tools, and UI.
• Partner with Product and X-functional leadership to identify the evolution of the Search Performance function at CMX