Section Head, Deposit Business (Product Development) at AFFIN Group

Kuala Lumpur, Kuala Lumpur, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

05 Jan, 26

Salary

0.0

Posted On

07 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Development, Market Research, Customer Engagement, Regulatory Compliance, Strategic Thinking, Leadership, Analytical Skills, Communication, Interpersonal Skills, Problem-Solving, Digital Solutions, Risk Management, Collaboration, Innovation, Financial Inclusion, Customer Centricity

Industry

Banking

Description

Create your future with Affin! You too can make a difference. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. Here, you don’t just stay at the forefront of the industry – you can make a difference too. Job Summary: The Section Head, Product Development is responsible for driving the overall strategy, design, development, and management of deposit products to strengthen customer acquisition, engagement, and retention. This role requires a strong understanding of market dynamics, customer behavior, and regulatory requirements to ensure that deposit offerings remain competitive, innovative, and profitable. The incumbent will work closely with cross-functional teams including Marketing, Sales, Operations, IT, Risk Management, and Compliance to deliver customer-centric deposit solutions aligned with the Bank’s strategic objectives and market demands. Job Responsibilities: • Lead the formulation and execution of strategic product roadmaps for deposit products, including savings accounts, current accounts, fixed deposits, debit cards, and digital wallets (e-wallets). • Conduct market research and analysis to identify emerging trends, customer needs, and business opportunities for deposit product innovation. • Oversee the end-to-end product development process, from concept creation and feasibility studies to product launch and post-implementation review. • Ensure all deposit products comply with regulatory requirements, internal policies, and risk management frameworks. • Collaborate with Operations and IT teams to enhance automation, digitalization, and efficiency in deposit product delivery. • Lead and coordinate User Acceptance Testing (UAT) activities for deposit-related projects and system enhancements. • Drive the development and continuous improvement of e-wallet and other digital deposit solutions to promote financial inclusion and digital adoption. • Work closely with Marketing and Sales teams to plan product launches, campaigns, and customer engagement initiatives. • Participate in cross-functional strategic projects to enhance business growth, risk governance, and regulatory compliance across the deposit portfolio. Job Requirements: • Bachelor’s Degree in Business, Finance, Marketing, or related discipline. • Diploma holders with at least 5 years of relevant experience in deposit product management or product development will also be considered. • Minimum 7 years of working experience in the banking industry, preferably in product development or product management. • Strong leadership, strategic thinking, and analytical skills. • Excellent communication, interpersonal, and problem-solving abilities. • Highly motivated, proactive, and results-oriented with a strong sense of accountability and innovation. People are the heart of AFFIN BANK. We have a positive and supportive environment where we celebrate people’s personal growth and encourage them to be the best versions of themselves, both in the workplace and in their community. Join AFFIN as we evolve to become a financial institution of the future, embracing innovation and technology to deliver unrivaled customer service. We're looking for colleagues who share our values and are ready to live them every day. Explore the exciting opportunities and make a real impact on the future of finance. Come be a part of our journey today! "Always About You" At AFFIN, we strive to always connect and engage with our customers, to understand their changing needs and aspirations better. It represents our passion and commitment to the community we operate in, enabling us to quickly respond to changes and provide a personalised experience. At AFFIN, our people are aligned to our values of customer centricity, creativity and value creation. Our tagline “Always about you”, was crafted to drive loyalty and build our reputation as a creative and innovative financial organisation. Our people are at the heart of what we do and remain the focus of our customer centric culture. It’s about the initiatives we take in understanding and prioritising our stakeholders; our customers, employees and shareholders. As we venture through this metamorphosis journey, we are aware of their ever-changing needs and are embracing the new ways of this digital dimension. We put our hearts and minds into everything we do, to ensure that everyone we touch, receives unrivalled customer service.

Responsibilities

The Section Head, Product Development is responsible for driving the strategy, design, development, and management of deposit products. This role involves collaborating with cross-functional teams to deliver customer-centric deposit solutions aligned with the Bank’s strategic objectives.