Segment Marketing (CRM) Senior Manager at Expedia Group
London, England, United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

09 Jun, 25

Salary

248000.0

Posted On

09 Mar, 25

Experience

6 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Team Development, Teams, Leadership Skills, Economics, Jira, Tableau, Analytical Skills

Industry

Marketing/Advertising/Sales

Description

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Responsibilities
  • Be responsible for setting strategy, ongoing planning and delivery of key CRM campaigns across several of core Expedia Brands to drive key business objectives, working closely with relevant teams to ensure successful delivery (such as CRM production and operations, capabilities, finance, analytics, creative and brand teams)
  • Create, align and communicate the strategic vision, project plan, progress and performance of the owned CRM campaigns to senior stakeholders in a clear, structured, and succinct manner
  • Partner closely with Brand teams to determine the needs from TEaL to support emerging and planned strategies and activities in service of unique brand positioning. Aggregate and prioritize actions and integrate with work planning across TEaL
  • Drive team effectiveness by setting example, sharing best practice knowledge, and promoting collaboration and productivity
  • Leverage research, data and test insights to identify opportunities and develop strategies to enhance comms and promotions impact and improve customer experience
  • Ensure stakeholder alignment, technical & creative briefing aligns to plans. Sign-off on test and channel-specific designs, as well as final creative before send
  • Influence our capability roadmap to enhance our campaigns end-to-end
  • Ensure TEaL delivers against Brand level objectives that are agreed based on specific initiative
Loading...