Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

SEGMENT MARKETING (CRM) SENIOR SPECIALIST

Do you love travel and connecting with customers through engaging communications? We’re looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty organization. The Segment Marketing Senior Specialist is responsible for delivering email, push, in product placements and landing pages.
You will partner closely with cross functional teams in Analytics, Machine Learning, Product and Tech, Creative, and Production teams to develop global cross-brand retention initiatives that retain our travelers and deliver significant business impact.

• Manage the end-to-end development and execution of global retention initiatives for Expedia, Hotels.com and VRBO.
• Report on campaign performance; managing and tracking engagement, identifying key performance insights and recommendations to improve our programs.
• Partner with analytics to help develop new program enhancements that deliver meaningful impact to our retention programs.
• Brief creative and partner with our production and capabilities team to ensure our campaigns are executed to a high standard.
• Support the operational side of our retention programs, partnering with a cross-functional team to maintain process efficiency and campaign accuracy.
• Partner with finance and support business casing ensuring that we are delivering a return on investment.
• Develop the test approach for all owned retention optimisations inc. briefing A:B test designs with clear a hypothesis and objectives.
• Work closely with cross-functional teams, including Creative, Product and Tech, Production and Loyalty.