Segment Marketing Manager at Columbia Safety & Supply Family of Companies

Columbia, Missouri, United States -

Full Time

Start Date

Immediate

Expiry Date

26 Feb, 26

Salary

0.0

Posted On

28 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Segmentation Strategies, Go-To-Market Plans, PPC, Website Content, Social Media, CRM, Sales Enablement, Promotions, Vendor Co-Op Integrations, Interpersonal Skills, Project Management, Detail-Oriented, B2B Marketing

Industry

Public Safety

Description

Segment Marketing Manager Department: Marketing Employment Type: Full Time Location: Columbia, Missouri Description The Segment Marketing Manager plays a critical role in shaping and executing the go-to-market strategy for one or more of our key end markets across our family of brands. This position brings our value proposition to life through effective segmentation, targeted marketing tactics, and seamless collaboration with the sales team — all with the goal of driving revenue growth and achieving profit targets. In this role, you will leverage strong marketing capabilities to develop and align strategic plans for each primary market segment, then lead the execution of those plans to expand market share, accelerate sales performance, and maximize profitability. Working cross-functionally, you will ensure that our message, positioning, and programs resonate with the right audiences and support the company’s broader growth objectives. Requirements for success as part team: Develop and refine segmentation strategies for each key market to ensure precise targeting. Create, manage, and execute go-to-market plans tailored to each segment. Lead the execution of marketing tactics across PPC, website content/design, trade shows, social media, CRM, sales enablement tools, promotions, and vendor co-op integrations. Partner with the Business Development team to support prospecting efforts and strengthen the sales pipeline. Clearly communicate weekly, monthly, and quarterly marketing priorities to the sales team to ensure alignment and coordinated execution. Manage quarterly catalog production, including design direction, photography coordination, editing, layout, and final publishing. Review segment performance regularly, evaluating progress against quarterly and annual goals. Ideal candidate qualities include: Excellent interpersonal skills and ability to work efficiently within a collaborative, cross-functional environment Ability to simultaneously manage multiple tasks and projects Capacity to meet deadlines in a fast-paced and demanding environment, while being detail-oriented A degree in business, marketing, or related fields is preferred 3+ years in a marketing-related field Experience designing and executing B2B marketing initiatives Why it's great to build your career with us! We are a tight-knit group, and we understand the needs of our teammates. This personal connection allows us to strategically design competitive benefits packages that enhance the employee experience and support overall well-being. Some of our benefits: Health, Vision & Dental Insurance with company contributions Company HSA Contributions Add On Insurance Options: Accident, Short Term Disability, etc. Free Employee Assistance Program: 24/7 access Generous paid time off (PTO) that increases with tenure, plus company-paid holidays Volunteer Paid Time Off: Give back to our community & get paid! 401k Matching Options with no Vesting Requirements Applications are being taken exclusively online for this role, we look forward to learning about the ways that your talents will support the growth and vision of our organization! This job description is not intended to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The GMES family of companies provides to individuals of all races, national origin, gender, sexual orientation, marital, and veteran status, equal employment opportunities within our dynamic growth plans. #ZR

Responsibilities

The Segment Marketing Manager is responsible for shaping and executing the go-to-market strategy for key end markets, driving revenue growth through effective segmentation and targeted marketing tactics. This role involves collaboration with the sales team to ensure alignment and maximize profitability.