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Segment Marketing Manager, Sales & Marketing at MURAL
Remote, Oregon, USA -
Full Time

Start Date

Immediate

Expiry Date

15 Nov, 25

Salary

150000.0

Posted On

16 Aug, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description
Responsibilities
  • Own the end-to-end customer journey and messaging for our sales and marketing customer segment, including personas and journeys (e.g., enablement leads, account executives, rev ops).
  • Partner with Sales and Marketing to uncover insights, pain points, and opportunities, translating them into targeted go-to-market strategies
  • Lead integrated demand and lifecycle marketing programs, including webinars, ABM, sales-led campaigns, and enablement playbooks.
  • Equip go-to-market teams with tools, narratives, and content to help sales, marketing, and customer success teams engage effectively with prospects and customers.
  • Drive persona-based thought leadership and engagement strategies across digital channels to elevate brand relevance and authority.
  • Speak for your segment, serving as the central source of truth, bringing back stories, insights, and trends that shape company-wide decisions.
  • Partner with Product to track adoption and utilization, identify opportunities for deeper engagement, and ensure messaging aligns with the roadmap.