Segment Marketing Specialist (SMB) at Maxis

Kuala Lumpur, Kuala Lumpur, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

15 Mar, 26

Salary

0.0

Posted On

15 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Campaign Execution, Go-to-Market Strategy, Digital Marketing, Email Marketing, Social Media, Sales Enablement, Marketing Collateral, Lead Generation, Cross-Functional Coordination, Performance Monitoring, Customer Engagement, Research and Analysis, Brand Alignment, Event Management, Collaboration, Insights Development

Industry

Telecommunications

Description

Are you ready to get ahead in your career? We want to empower you to turn your ambitions into achievements. We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others. Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world. To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities. Why does this job exist and why is it critical? Campaign Execution & Go-to-Market (GTM) Drive the end-to-end execution of segment-led marketing campaigns for product offers, including Mobile, Fibre, and special programs (e.g., Grants, festive campaigns, bundles, etc). Assist in the development of go-to-market strategies and campaign briefs for new products, solutions, and initiatives for the SMB segment. Coordinate the delivery of marketing campaigns across multiple channels, including digital ads, email marketing (EDM blasts), social media, and on-ground activities. Ensure timely delivery and adherence to campaign objectives and timelines. Sales & Partner Enablement Churn out and manage the production of a wide range of sales collateral, marketing materials, and product information to support the SMB sales force and channel partners. Support the collaboration with channel partners to develop and execute joint marketing activities, roadshows, and events aimed at driving lead generation and sales. Equip the sales teams with the latest marketing materials and key talking points relevant to the SMB segment. Cross-functional Coordination Collaborate with the Brand & Comms pillar to facilitate the creation of compelling and brand-aligned marketing assets and campaign materials. Work with the Customer Engagement & Activation pillar to ensure the successful execution of roadshows and other on-ground activities. Assist in conducting research and analysis to understand the unique needs, challenges, and competitive landscape of the SMB segment to inform campaign messaging. Performance Monitoring & Reporting Assist in the tracking and monitoring of campaign performance, lead generation metrics, and customer feedback. Contribute to the development of performance reports and provide insights for campaign optimization and future strategy. What’s next? Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process. Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account. Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability. Tomorrow Begins Today We are the leading integrated telco in Malaysia, connecting people and businesses to a world of possibilities. Tomorrow Begins Today, as we make aspiration achievable today with reliable connectivity and simple experiences. We deeply believe that the key element to our success has always been our people. Visit our careers page to learn more about #LifeAtMaxis. #SimplyMaxis Culture To realise our shared vision to be the leading integrated telco in Malaysia, we have embedded the language of commitment, performance, and possibilities to embody our culture values. Our #SimplyMaxis culture encompasses four values which are ‘Keep It Simple’, ‘Focus On Real Customer Needs’, ‘Go For Gold’, and ‘Celebrate Winning Together’. Watch these videos and hear from our people who live and breathe our #SimplyMaxis culture.

Responsibilities

The Segment Marketing Specialist will drive the execution of segment-led marketing campaigns for the SMB segment, coordinating across multiple channels. They will also support sales teams with marketing materials and collaborate with partners for joint marketing activities.