SEM Executive at Weekday AI

Faridabad, haryana, India -

Full Time

Start Date

Immediate

Expiry Date

06 May, 26

Salary

540000.0

Posted On

05 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

SEM, Performance Marketing, Google Ads, Meta Ads, Google Analytics, GTM, A/B Testing, Campaign Management, SEO, Keyword Research, Conversion Rate Optimisation, Data Analysis, Audience Targeting, Retargeting, Creative Collaboration, Reporting

Industry

technology;Information and Internet

Description

This role is for one of the Weekday's clients Salary range: Rs 300000 - Rs 540000 (ie INR 3-5.4 LPA) Min Experience: 2 years Location: Faridabad JobType: full-time We are looking for a results-driven SEM & Performance Marketing Executive to own, optimise, and scale paid acquisition efforts across multiple digital platforms. This role is ideal for a performance marketer who is deeply analytical, hands-on with campaign execution, and comfortable managing the entire funnel—from awareness to conversion. You will take end-to-end ownership of paid marketing campaigns, working closely with creative and analytics teams to drive measurable growth. The role offers exposure to high-growth brands, data-backed decision-making, and the opportunity to directly influence revenue outcomes through smart experimentation and optimisation. Key Responsibilities Plan, execute, and optimise multi-platform performance marketing campaigns across paid channels Own full-funnel performance strategy covering awareness, consideration, retargeting, and conversion Manage campaign budgets, ROAS, CAC, and other core performance KPIs Build and optimise retargeting funnels, custom audiences, and lookalike strategies Run continuous A/B tests across creatives, audiences, bidding strategies, and landing pages Monitor campaign performance daily and implement timely optimisation actions Create weekly and monthly performance dashboards with actionable insights Google Ads Management Set up and optimise Search, Display, Shopping, and YouTube campaigns Conduct keyword research, competitor analysis, and audience targeting Improve Quality Scores, reduce CPA, and drive high-intent traffic Meta Ads (Facebook & Instagram) Build and manage conversion-focused campaigns Develop retargeting layers and scalable lookalike audiences Optimise placements, creatives, and messaging for higher conversions Campaign Tracking & Execution Handle end-to-end campaign setup, tracking, optimisation, and reporting Implement and maintain conversion tracking using GTM, pixels, and UTM parameters Ensure campaign hygiene and adherence to platform policies Collaborate with creative teams to deliver performance-led creatives SEO Support Conduct keyword research to support content and organic growth efforts Provide on-page optimisation recommendations Assist with link-building initiatives and organic performance tracking What Makes You a Great Fit 2–3 years of hands-on experience in SEM and performance marketing Strong working knowledge of Google Ads, Meta Ads Manager, Google Analytics, and GTM Ability to analyse performance data and translate insights into optimisation actions Solid understanding of conversion rate optimisation and basic landing page UX principles Working knowledge of SEO fundamentals and organic performance tracking Detail-oriented, performance-driven mindset with strong ownership Nice to Have: Experience with LinkedIn Ads or Pinterest Ads Google Ads or Meta Blueprint certifications Exposure to CRM tools and marketing automation workflows

Responsibilities

The SEM Executive will plan, execute, and optimize multi-platform performance marketing campaigns while managing campaign budgets and performance KPIs. They will also collaborate with creative and analytics teams to drive measurable growth and ensure effective campaign tracking and reporting.