QUALIFICATIONS

• 4+ years of experience executing and optimizing paid search campaigns across Google and Bing with a proven ability to improve KPIs.
• Extensive experience using automated bid strategies (tCPA, tROAS, Maximize Conversions, Rule Based Bidding etc…).
• Experience with Google Performance Max a plus
• Advanced knowledge of Excel & Powerpoint
• Working knowledge of Tableau, advanced knowledge is a plus.
• Strong analytical, communication and presentation skills.
• Be self-motivated, able to execute effectively on new ideas and see projects through start to finish.
• Hard-working, creative and eager to learn and expand knowledge of online direct marketing.

WHAT ELSE YOU SHOULD KNOW:

• We’re a publicly-traded company (TREE).
• We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
• We’ve built the LendingTree app and LendingTree dashboard to give consumers tools to manage and monitor their financial health.

RESPONSIBILITIES

• Full funnel search marketing: ads, bids/bid strategies, landing pages, keyword research & reporting.
• Ownership of the direction, optimization, spend, and P&L of specific campaigns in the online lead aggregation space.
• Daily management of bids, spend and ROAS/CPA.
• Run reporting and communication of results and insights within the marketing and business vertical teams.
• Working closely with product/tech teams to streamline and optimize the consumer experience and conversion funnels for specific products and sites to be marketed.
• Demonstrate internal and external capabilities to drive adoption of machine learning-based approaches to improve marketing efficiency.
• Research and communication of the competitive landscape for specific products to be marketed, including: landing page and conversion funnel paths, as well as insight into competitors’ impact on our volume, cost and performance in the paid search space.
• Ongoing testing and optimization of visitor experiences, including ad messaging, landing pages, while working closely with the product and analytics teams.
• Ongoing account optimization, including structure & targeting improvements (geo, demographic, day-parting, keyword and landing page), search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms.
• Meet all ongoing reporting requirements as needed to keep general managers and peers informed as appropriate.
• Work closely with vendors to ensure appropriate support, and to stay on top of product releases and new available features.