Sign up with

Already have an account? Log in here

Need some help?
Talk to us at +91 7670800001

SEM Manager, Paid Search Activation at Citi

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

27 Mar, 26

Salary

0.0

Posted On

27 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

SEM Campaign Execution, Ad Operations, Google Ads, Microsoft Ads, SA360, GA4, Trafficking Tools, Project Management, Organizational Skills, Automated Bidding Strategies, Compliance Standards, Negative Keyword Management, Analytics Liaison, Troubleshooting, Detail Orientation, Operational Improvements

Industry

Financial Services

Description

Manage trafficking, campaign setup, tagging, and QA processes across platforms (Google Ads, Microsoft Ads, SA360). Ensure campaigns adhere to allocated budgets, monitor spend and adjust as needed to maintain pacing accuracy. Manage SEM automated bidding strategies, target adjustments and execution of weekly optimizations. Enforce account structures, naming conventions, negative keyword management, and compliance standards. Liaise with analytics, technology, and compliance teams to ensure flawless campaign execution. Identify opportunities to streamline delivery processes, reduce errors, and enhance efficiency through tooling or automation. Provide day-to-day guidance to Analysts and Associates, ensuring knowledge transfer and skills development. Troubleshoot campaign delivery issues, such as broken tags, trafficking errors, or spend anomalies, and escalate where necessary. 5-8 years in SEM campaign execution or ad operations. Hands-on experience with Google Ads, Microsoft Ads, SA360, GA4, and trafficking tools. Strong project management and organizational skills. Experience working in regulated industries (finance, healthcare, insurance) preferred. Ability to balance detail orientation with big-picture operational improvements. Hands-on keyboard agency experience a plus. Prior experience working in highly-regulated industries preferred. Bachelors/University degree or equivalent experience ------------------------------------------------------ For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------ Anticipated Posting Close Date: Jan 02, 2026 ------------------------------------------------------

Responsibilities

Manage trafficking, campaign setup, tagging, and QA processes across platforms. Ensure campaigns adhere to budgets and monitor spend while optimizing performance.